App revenue: 2012 launches

Revenue and download estimates for the 494 App Store apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 55 of them (11%) keep $100K or more a month; the median app keeps $850. Top earners: YouTube ($165.8M/mo), Duolingo: Language Lessons ($38.3M/mo) and Amazon Prime Video ($32.3M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2012

494 apps, total $287.0M/mo, median $850/mo, 55 over $100K, cohort hit rate 11%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Door Slammers by Virtual Dyno	Games	$850	1K	615	3.8	187 MB	Sep 2012
Equineline Mare Produce Record by The Jockey Club Information Systems, Inc.	Business	$850	1K	8	3.9	7 MB	Feb 2012
Wisconsin Rapids Tribune by Gannett	News	$850	1K	81	4.0	205 MB	Jun 2012
NBDE I Dental Boards Mastery by Higher Learning Technologies	Medical	$850	1K	3,599	4.8	156 MB	Nov 2012
Magnificat English Edition by Magnificat	Books	$850	1K	87	3.2	29 MB	Jun 2012
Star Press by Gannett	News	$850	1K	892	4.4	205 MB	Sep 2012
BBC Sky at Night Magazine by Our Media Limited	News	$850	1K	36	4.6	50 MB	May 2012
Dice World® Yatzy and Farkle by AppA11y, Inc.	Games	$850	1K	5,163	4.6	170 MB	Nov 2012
Hours Keeper: Time Tracker by Nova Mobile, Inc.	Business	$850	1K	1,183	4.1	74 MB	Sep 2012
olive Magazine - Food & Drink by Immediate Media Company Limited	Food & Drink	$850	1K	48	4.6	49 MB	Apr 2012
rakkup by Outdoor Geeks, LLC	Sports	$850	1K	13	3.0	86 MB	Apr 2012
Furniture for Minecraft by T-Logic	Reference	$850	1K	4,979	4.4	55 MB	May 2012
Studio for Podcast by Spreaker Inc.	Music	$850	1K	6,212	4.7	77 MB	Dec 2012
14 days Weather by Tasmanic Editions	Weather	$850	1K	891	4.5	24 MB	Oct 2012
App in the Air: Top Travel App by AITA LIMITED	Travel	$850	1K	10,504	4.6	523 MB	May 2012
Big Book of Kamasutra by DevelopmentSquared	Shopping	$850	1K	208	3.8	38 MB	Nov 2012
Contacts+ \| Address Book by FullContact Inc.	Productivity	$850	1K	5,662	4.6	52 MB	Dec 2012
Horses Now by Horse Races Now, LLC	Sports	$850	1K	6,045	4.8	55 MB	Mar 2012
News-O-Matic: Reading for Kids by Press4Kids	Education	$850	1K	420	4.1	88 MB	Dec 2012
Rock Radio - Curated Music by Digitally Imported, Inc.	Music	$850	1K	54	4.7	100 MB	Jun 2012
Skeptic Magazine by Magazinecloner.com US LLC	News	$850	1K	103	4.8	26 MB	Feb 2012
Browns News by cleveland.com	Sports	$850	1K	2,604	4.7	85 MB	Aug 2012
electronic Common Prayer by Church Publishing Incorporated (NY)	Lifestyle	$850	1K	76	2.2	57 MB	Nov 2012
FourChords Guitar Songbook by Musopia	Music	$850	1K	559	4.5	263 MB	Nov 2012
MarketSmith Hong Kong by WILLIAM ONEIL CHINA PVT LIMITED	Finance	$850	1K	3	4.7	57 MB	Feb 2012
Autodesk Construction Cloud by Autodesk Inc.	Business	$850	9K	19,683	4.7	433 MB	Feb 2012
Sight Words Reading Games ABC by CFC s.r.o.	Education	$850	5K	55,664	4.8	72 MB	May 2012
Spending Tracker by MH Riley Ltd	Finance	$850	1K	16,513	4.8	45 MB	Sep 2012
Strawberry Shortcake Dress Up by Budge Studios	Entertainment	$850	1K	7,823	4.4	169 MB	Nov 2012
Weather #1 by byss mobile	Weather	$850	1K	6,447	4.4	301 MB	Apr 2012
ABC Animal Games for Toddlers by Kiddopia, Inc.	Education	$850	1K	20,721	4.8	152 MB	Mar 2012
BBC History Magazine by Immediate Media Company Limited	News	$850	1K	444	4.6	52 MB	Mar 2012
Fishidy: Fishing Maps App by Fishidy, Inc.	Sports	$850	1K	542	3.4	63 MB	Sep 2012
Foreign Affairs Magazine by Council on Foreign Relations	Magazines & Newspapers	$850	1K	14,134	4.8	25 MB	Nov 2012
Hidden Camera Detector by LSC, LLC	Utilities	$850	1K	1,828	3.6	33 MB	Jul 2012
My Bracket: Tournament Maker by Toto Ventures Inc.	Sports	$850	1K	4,549	3.8	73 MB	Nov 2012
Skybrary – Kids Books & Videos by Reading Is Fundamental, Inc.	Education	$850	1K	3,200	4.6	145 MB	Jun 2012
24me: Calendar & To-Do List by 24me	Productivity	$850	1K	6,369	4.5	70 MB	Oct 2012
Pet World - My Animal Shelter by Trophy Games Development A/S	Games	$850	8K	3,033	3.9	214 MB	Oct 2012
Eros Now by Eros Digital FZE	Entertainment	$850	1K	4,398	4.4	247 MB	Sep 2012
Worldstar HipHop Videos & News by Worldstar LLC	Entertainment	$850	1K	44,019	4.7	93 MB	Jun 2012
Wyscout by Wyscout	Sports	$850	1K	11	3.4	23 MB	Sep 2012
AutoRap: Music Maker by Smule by Smule	Music	$850	1K	4,605	3.2	92 MB	Jul 2012
Binnaz: Wellness, Astrology by Number 30 Technology	Lifestyle	$850	1K	912	4.4	107 MB	May 2012

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2012 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	9	2	22%	$9K	Everand: Audiobooks & Ebooks $850K
Business	14	3	21%	$17K	Invoice2go: Easy Invoice Maker $850K
Developer Tools	3	1	33%	$9K	Termius - Modern SSH Client $170K
Education	41	6	15%	$9K	Duolingo: Language Lessons $38.3M
Entertainment	11	3	27%	$850	Amazon Prime Video $32.3M
Finance	15	1	7%	$850	Seeking Alpha: News & Analysis $255K
Food & Drink	24	0	0%	$850	Cookpad: Find & share recipes $17K
Games	19	2	11%	$850	Infinite Flight Simulator $255K
Graphics & Design	6	0	0%	$68K	Morpholio Trace - Sketch CAD $85K
Health & Fitness	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
Lifestyle	12	1	8%	$43K	happn: dating app $850K
Magazines & Newspapers	4	1	25%	$850	Good Food: Recipe Finder $170K
Medical	17	2	12%	$850	Pregnancy + \| Tracker App $425K
Music	25	5	20%	$17K	Amazon Music: Songs & Podcasts $11.9M
Navigation	18	1	6%	$850	Moovit: Bus & Transit Tracker $255K
News	111	1	1%	$850	Police Scanner Radio & Fire $170K
Photo & Video	12	6	50%	$170K	YouTube $165.8M
Productivity	15	5	33%	$34K	Google Drive $3.4M
Reference	27	0	0%	$850	Bible Gateway $26K
Shopping	14	1	7%	$850	Carousell: Snap-Sell, Chat-Buy $170K
Social Networking	6	1	17%	$26K	Text Me - Phone Call + Texting $1.7M
Sports	25	5	20%	$5K	UFC $680K
Travel	28	3	11%	$850	MAPS.ME: Offline Maps, GPS Nav $170K
Utilities	5	1	20%	$5K	Truecaller: Premium Caller ID $850K
Weather	22	1	5%	$4K	PredictWind — Marine Forecasts $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps