App revenue: 2012 launches

Revenue and download estimates for the 494 App Store apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 55 of them (11%) keep $100K or more a month; the median app keeps $850. Top earners: YouTube ($165.8M/mo), Duolingo: Language Lessons ($38.3M/mo) and Amazon Prime Video ($32.3M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2012

494 apps, total $287.0M/mo, median $850/mo, 55 over $100K, cohort hit rate 11%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Metronome - Tap Tempo & Rhythm by Gismart Limited	Music	$17K	1K	10,587	4.0	631 MB	Sep 2012
The Baltimore Sun by Tribune Publishing Company, LLC	News	$17K	1K	4,817	4.5	137 MB	Mar 2012
WiFi Map・eSIM, Internet Finder by WiFi Map LLC	Travel	$17K	100K	30,543	4.6	378 MB	Sep 2012
YouNow: Go Live, Make Friends by YouNow, Inc.	Social Networking	$9K	9K	26,822	4.5	261 MB	Mar 2012
Zello Walkie Talkie by Zello	Business	$9K	100K	35,423	4.6	294 MB	Mar 2012
ArtScroll Digital Library by ArtScroll Mesorah Publications	Books	$9K	1K	124	4.1	101 MB	Jul 2012
Omaha World-Herald by BH Media Group	News	$9K	1K	1,897	4.3	58 MB	Mar 2012
Planner Pro - Daily Planner by Beesoft Apps	Productivity	$9K	1K	12,066	4.5	172 MB	Oct 2012
Police Scanner + by Rego Apps	News	$9K	7K	101,409	4.5	51 MB	Feb 2012
DC Metro and Bus - Tracker by Dixon Mobility, LLC	Navigation	$9K	8K	36,552	4.5	52 MB	Nov 2012
Indian Express News + Epaper by The Indian Express Group	News	$9K	6K	1,863	4.6	89 MB	Mar 2012
Mental Math Cards Games & Tips by Nicholas McNamara	Games	$9K	30K	37,115	4.6	42 MB	Feb 2012
Democrat & Chronicle by Gannett	News	$9K	1K	1,993	4.1	206 MB	May 2012
Sarasota Herald Tribune by Gannett	News	$9K	1K	757	4.1	205 MB	Sep 2012
The Desert Sun by Gannett	News	$9K	1K	1,436	4.4	206 MB	Aug 2012
WebSSH - Sysadmin Toolbox by MENGUS ARNAUD	Developer Tools	$9K	5K	2,486	4.7	217 MB	Mar 2012
Courier Journal by Gannett	News	$9K	1K	2,674	4.3	165 MB	Jun 2012
Des Moines Register by Gannett	News	$9K	1K	2,432	4.2	166 MB	Jun 2012
iWindsurf: Weather and Waves by WeatherFlow	Weather	$9K	1K	452	4.7	172 MB	Oct 2012
Asbury Park Press by Gannett	News	$9K	1K	2,119	4.4	165 MB	May 2012
Aurora Forecast. by TINAC Inc.	Weather	$9K	8K	4,737	4.6	21 MB	Jul 2012
Learn Chinese - Studycat by Studycat Limited	Education	$9K	1K	425	4.5	174 MB	Sep 2012
MiLB by MLB	Sports	$9K	20K	40,287	4.7	85 MB	Mar 2012
The Week - US Edition by Future plc	News	$9K	1K	6,009	4.7	26 MB	Feb 2012
Weather Puppy Forecast + Radar by Weather Creative Inc.	Weather	$9K	1K	53,754	4.8	218 MB	May 2012
Video Poker Jackpot! by Code Redman Ltd	Games	$9K	1K	3,680	4.7	59 MB	Nov 2012
Delaware Online by Gannett	News	$9K	1K	2,566	4.5	206 MB	Jan 2012
Monster Truck Destruction™ by ODD Games Pty Ltd	Games	$9K	6K	6,731	4.2	572 MB	Dec 2012
Scientific American by Springer Nature America, Inc.	News	$9K	1K	10,120	4.8	19 MB	Jul 2012
The Times Literary Supplement by Times Media Limited (Apps)	News	$9K	1K	924	4.7	26 MB	Nov 2012
Vegas Slots Galaxy Casino by Tap Slots Inc.	Games	$9K	1K	4,240	4.7	114 MB	Dec 2012
CogniFit - Brain Training by CogniFit	Education	$9K	1K	1,327	4.5	248 MB	Oct 2012
Janes Farm: Family farmer by Qumaron	Games	$9K	1K	958	4.1	267 MB	Apr 2012
My Mixtapez: Rap & Hip Hop by My Mixtapez	Music	$9K	1K	138,324	4.7	96 MB	Jun 2012
Kaave: Tarot, Angel, Horoscope by Didilabs BV	Entertainment	$9K	60K	51,883	4.7	365 MB	May 2012
Toddler Learning Games 4 Kids by 22learn, LLC	Education	$9K	1K	25,915	4.6	624 MB	May 2012
Audiobooks Now Audio Books by AudiobooksNow.com	Books	$9K	1K	363	4.0	10 MB	Oct 2012
Route Planner · Droppath by Technologies Suzero Inc	Navigation	$9K	1K	1,204	4.6	41 MB	Apr 2012
Cocktail Flow - Drink Recipes by Cocktai Flow	Food & Drink	$9K	1K	17,778	4.7	131 MB	Jan 2012
WalkMe \| Walking in Madeira by Marco Batista	Travel	$8K	1K	62	4.8	161 MB	Nov 2012
PONS Translate by PONS Langenscheidt GmbH	Reference	$8K	20K	726	4.7	297 MB	Nov 2012
lohud by Gannett	News	$8K	1K	1,471	4.4	165 MB	May 2012
BAND - App for all groups by NAVER Corp.	Social Networking	$7K	500K	59,849	4.7	281 MB	Aug 2012
Topface: Meet with new people by PSP PROSOCIALPLATFORM LTD	Social Networking	$7K	6K	3,985	4.5	124 MB	Apr 2012
Bible - Catholic Study by FutureSoft, Inc.	Books	$7K	1K	3,324	4.9	125 MB	Oct 2012
ADVFN Realtime Stocks & Crypto by ADVFN	Finance	$7K	1K	3	5.0	42 MB	Aug 2012
The Scotsman Newspaper by National World Publishing Limited	News	$7K	1K	159	4.7	28 MB	Jan 2012
Forza Football - Transfers by FootballAddicts	Sports	$7K	10K	6,541	4.8	149 MB	Feb 2012
VyprVPN: VPN Secure & Private by Golden Frog	Productivity	$7K	7K	24,226	4.7	41 MB	Nov 2012
The State News by The McClatchy Company	News	$6K	1K	1,741	4.4	120 MB	Mar 2012
Architectural Digest by Advance Magazine Publishers Inc.	Lifestyle	$6K	1K	432	4.7	19 MB	Jul 2012
Clarion Ledger by Gannett	News	$6K	1K	1,092	4.3	166 MB	Aug 2012
Foreca Weather & Radar by Foreca Oy	Weather	$6K	8K	4,876	4.8	138 MB	May 2012
Florida Today by Gannett	News	$6K	1K	2,282	4.5	182 MB	Jan 2012
Lansing State Journal by Gannett	News	$6K	1K	1,229	4.2	164 MB	May 2012
Tallahassee Democrat by Gannett	News	$6K	1K	1,447	4.4	166 MB	Apr 2012
The News-Press by Gannett	News	$6K	1K	1,394	4.4	211 MB	Nov 2012
Chronicle - Bill Organizer by LittleFin LLC	Finance	$6K	1K	2,348	4.8	20 MB	Nov 2012
Live Football On TV by Tiki-Taka Limited	Sports	$6K	1K	108	3.8	4 MB	Jun 2012
Boston Herald E-Edition by Herald Interactive, Inc.	News	$6K	1K	381	4.4	127 MB	Aug 2012
Resultina by Resultina s.r.o	Sports	$6K	1K	346	4.9	15 MB	Dec 2012
Sworkit Fitness & Workout App by Nexercise	Health & Fitness	$6K	1K	29,407	4.7	148 MB	May 2012
Quick Money Recorder: Expense by Smart Idea inc.	Finance	$5K	1K	9	4.3	89 MB	Aug 2012
The Star-Ledger by The Star-Ledger LLC	News	$5K	1K	1,305	4.2	21 MB	Aug 2012
Island Packet News by The McClatchy Company	News	$5K	1K	1,088	4.5	120 MB	Mar 2012
Sketch Master - Cartoon Filter by 立明张	Shopping	$5K	1K	1,936	4.6	78 MB	Aug 2012
Coloradoan by Gannett	News	$5K	1K	987	4.2	166 MB	Apr 2012
The Morning Call by Tribune Publishing Company, LLC	News	$5K	1K	2,591	4.4	140 MB	Mar 2012
My Eyes Only Password Manager by Software Ops LLC	Utilities	$5K	1K	4,029	4.8	161 MB	May 2012
Burlington Free Press by Gannett	News	$5K	1K	518	4.0	207 MB	Jun 2012
Bible Inspirations · Daily by Joyverse	Reference	$5K	1K	128,055	4.9	70 MB	Jan 2012
Baseball America by Baseball America LLC	Sports	$5K	1K	1,322	4.7	19 MB	May 2012
Pro Angler - Fishing App by Open Ocean Apps Inc.	Sports	$5K	1K	4,348	4.6	188 MB	Oct 2012
Kids Academy Learning Games by Kids Academy Co apps: Preschool & Kindergarten Learning Kids Games, Educational Books, Free Songs	Education	$5K	1K	5,181	4.3	150 MB	Aug 2012
Photo Editor- by Axiem Systems	Photo & Video	$5K	30K	282,791	4.7	113 MB	Aug 2012
Pensacola News Journal by Gannett	News	$4K	1K	903	4.5	206 MB	Aug 2012
Newsify: RSS Reader by Ben Alexander	News	$4K	1K	4,263	4.6	79 MB	Apr 2012
Loto Online by RS Technologies	Games	$4K	10K	361	4.1	53 MB	Dec 2012
Sygic Travel Maps Trip Planner by Tripomatic s.r.o.	Travel	$4K	1K	3,191	4.6	47 MB	Apr 2012
Weathershot - Instaweather by byss mobile	Weather	$4K	1K	987	4.4	289 MB	Oct 2012
Astronomy Magazine by Flying Media Group, LLC	Magazines & Newspapers	$850	1K	48	2.3	96 MB	Jul 2012
Meteored - Weather Radar by Alpred, S.L.	Weather	$850	20K	7,350	4.7	129 MB	Aug 2012
Photo Wonder by 欣郭	Photo & Video	$850	1K	2,030	2.6	135 MB	Feb 2012
ElfYourself® by Magic Mirror LLC	Entertainment	$850	1K	24,883	4.8	102 MB	Dec 2012
FreePrints – Print Photos by PlanetArt	Photo & Video	$850	100K	813,728	4.8	250 MB	Aug 2012
SpotHero: #1 Rated Parking App by SpotHero, Inc.	Navigation	$850	200K	389,904	4.9	70 MB	Jul 2012
SEAiq by Sakhalin	Navigation	$850	1K	163	4.7	47 MB	Jun 2012
Louisiana Laws (LA Code Law) by Nirmala T V	Reference	$850	1K	201	4.7	56 MB	Jun 2012
MIT Sloan Management Review by MIT Sloan School of Management	Business	$850	1K	85	4.9	21 MB	May 2012
DICK’S Sporting Goods by Dick's Sporting Goods	Shopping	$850	200K	466,146	4.8	329 MB	Sep 2012
Florida Statutes, FL Laws by Nirmala T V	Reference	$850	1K	293	4.7	56 MB	May 2012
The Pottstown Mercury by Journal Register Company	News	$850	1K	31	4.8	134 MB	May 2012
StormWatch+ by Cirrus Weather Solutions, LLC	Weather	$850	1K	81	2.9	86 MB	Jul 2012
FRISKY by FRISKY	Music	$850	1K	33	3.8	22 MB	May 2012
Postmates - Food Delivery by Uber Technologies, Inc.	Food & Drink	$850	30K	2,049,162	4.8	340 MB	Apr 2012
TCA, TN Code (Tennessee Law) by Nirmala T V	Reference	$850	1K	209	4.6	56 MB	Dec 2012
Book Keeper Accounting by Just Apps Private Limited	Business	$850	1K	1,189	4.6	50 MB	Oct 2012
Tourstart by Tourstart ApS	Navigation	$850	1K	17	2.1	141 MB	Dec 2012
Oklahoma Statutes (OK Laws) by Nirmala T V	Reference	$850	1K	207	4.7	57 MB	Dec 2012
Live Scores and Odds by Luno Software, Inc.	Sports	$850	1K	8,913	4.8	12 MB	Dec 2012
My TimeBook by Laptop Industries, LLC	Utilities	$850	1K	304	4.5	16 MB	Apr 2012
Daily Freeman by Journal Register Company	News	$850	1K	256	4.6	134 MB	May 2012
The News-Herald by Journal Register Company	News	$850	1K	15	4.1	134 MB	May 2012
NY Laws, New York State Law by Nirmala T V	Reference	$850	1K	138	4.8	56 MB	May 2012
SEAiq USA by Sakhalin	Navigation	$850	1K	466	4.7	48 MB	Jun 2012
The Daily Camera by Prairie Mountain Publishing	News	$850	1K	73	1.8	135 MB	Mar 2012
Macomb Daily by Journal Register Company	News	$850	1K	60	4.7	136 MB	May 2012
The Oakland Press by Journal Register Company	News	$850	1K	61	4.5	135 MB	May 2012
TX Laws, Texas Statutes Codes by Nirmala T V	Reference	$850	1K	479	4.7	57 MB	Apr 2012
Sentinel and Enterprise by MediaNews Group	News	$850	1K	1	5.0	137 MB	Mar 2012
Monterey County Herald by MediaNews Group	News	$850	1K	16	4.9	135 MB	Mar 2012
Rock Hill Herald News by The McClatchy Company	News	$850	1K	525	4.4	120 MB	Mar 2012
Long Beach Press-Telegram by MediaNews Group	News	$850	1K	22	4.8	135 MB	Feb 2012
Los Angeles Daily News by MediaNews Group	News	$850	1K	22	5.0	135 MB	Feb 2012
Lowell Sun News for Mobile by MediaNews Group	News	$850	1K	30	4.4	136 MB	Feb 2012
Drill Math Word Problems by Power Math Apps LLC	Education	$850	1K	57	3.5	29 MB	Mar 2012
Delaware County Daily Times by Journal Register Company	News	$850	1K	40	4.4	135 MB	Mar 2012
Ukiah Daily Journal by MediaNews Group	News	$850	1K	19	4.7	135 MB	Feb 2012
Fitness Buddy Home Gym Workout by Kodeon, Inc.	Health & Fitness	$850	1K	22,657	4.8	120 MB	Apr 2012
Pasadena Star-News by MediaNews Group	News	$850	1K	19	4.6	135 MB	Feb 2012
Vacaville Reporter by MediaNews Group	News	$850	1K	12	3.8	134 MB	Feb 2012
Marin Independent Journal News by MediaNews Group	News	$850	1K	54	4.7	134 MB	Feb 2012
DTN: Ag Weather Tools by DTN, LLC	Weather	$850	1K	22	2.7	51 MB	Jun 2012
SeatGeek - Buy Event Tickets by SeatGeek, Inc.	Entertainment	$850	500K	1,050,963	4.9	151 MB	Dec 2012
Word Among Us Mass Edition by The Word Among Us	Magazines & Newspapers	$850	1K	12,321	4.9	109 MB	Oct 2012
Alibaba.com B2B Trade App by Hangzhou Alibaba International Information Technology Co., Ltd.	Shopping	$850	2M	81,445	4.7	169 MB	Feb 2012
Ulta Beauty: Makeup & Skincare by Ulta Salon, Cosmetics & Fragrance, Inc	Shopping	$850	300K	2,402,716	4.9	256 MB	Nov 2012
Denny's by Denny's Inc	Food & Drink	$850	100K	92,779	4.9	131 MB	May 2012
Wendy’s by Wendy's International, LLC	Food & Drink	$850	400K	1,906,564	4.8	135 MB	Jul 2012
MLB Ballpark by MLB	Sports	$850	400K	1,359,396	4.6	179 MB	Apr 2012
JetBlue by JetBlue Airways	Travel	$850	200K	1,452,402	4.9	161 MB	Feb 2012
Passport Parking by Passport Labs, Inc.	Travel	$850	200K	97,286	4.7	115 MB	Mar 2012
Merced Sun-Star News by The McClatchy Company	News	$850	1K	226	4.5	120 MB	Mar 2012
Instacart: Groceries & Food by Maplebear Inc	Food & Drink	$850	500K	4,822,142	4.8	293 MB	Aug 2012
Saks Fifth Avenue by Saks Fifth Avenue	Shopping	$850	1K	253,975	4.9	56 MB	Jan 2012
Costco by Costco Wholesale Corporation	Shopping	$850	700K	1,286,239	4.9	213 MB	Jul 2012
TravelStorys Audio Guides by TravelStorysGPS, LLC	Travel	$850	1K	861	4.8	65 MB	Aug 2012
Bonjour RATP by RATP Smart Systems	Navigation	$850	200K	1,897	4.8	196 MB	May 2012
NJ Laws New Jersey Statutes by Nirmala T V	Reference	$850	1K	218	4.7	59 MB	Jul 2012
Downpour.com by Blackstone Audio, Inc	Books	$850	1K	183	4.3	25 MB	Sep 2012
Tri-City Herald News by The McClatchy Company	News	$850	1K	541	4.0	120 MB	Mar 2012
SOAP Notes by Eclectic DNA, LLC	Medical	$850	1K	351	4.7	16 MB	May 2012
Kindara: Fertility Tracker by Kindara, Inc.	Medical	$850	1K	9,490	4.7	106 MB	May 2012
The Modesto Bee News by The McClatchy Company	News	$850	1K	899	4.5	120 MB	Mar 2012
KIDS SUM-UP! Happytouch® by concappt media	Education	$850	1K	66	3.9	351 MB	Oct 2012
Easy Cook Magazine by BBC Studios Distribution Ltd.	Food & Drink	$850	1K	6	3.8	46 MB	May 2012
Blue Ridge Pkwy Travel Planner by Blue Ridge Parkway Association	Travel	$850	1K	772	4.6	73 MB	Sep 2012
Brazilian Portuguese by Nemo by Nemo Apps LLC	Travel	$850	1K	3,471	4.7	49 MB	Jan 2012
CouponScan by Super Kiddo Studio	Shopping	$850	1K	66	4.4	7 MB	Aug 2012
Bike Citizens Cycling App GPS by Smettly GmbH	Navigation	$850	1K	140	4.5	48 MB	Oct 2012

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2012 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	9	2	22%	$9K	Everand: Audiobooks & Ebooks $850K
Business	14	3	21%	$17K	Invoice2go: Easy Invoice Maker $850K
Developer Tools	3	1	33%	$9K	Termius - Modern SSH Client $170K
Education	41	6	15%	$9K	Duolingo: Language Lessons $38.3M
Entertainment	11	3	27%	$850	Amazon Prime Video $32.3M
Finance	15	1	7%	$850	Seeking Alpha: News & Analysis $255K
Food & Drink	24	0	0%	$850	Cookpad: Find & share recipes $17K
Games	19	2	11%	$850	Infinite Flight Simulator $255K
Graphics & Design	6	0	0%	$68K	Morpholio Trace - Sketch CAD $85K
Health & Fitness	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
Lifestyle	12	1	8%	$43K	happn: dating app $850K
Magazines & Newspapers	4	1	25%	$850	Good Food: Recipe Finder $170K
Medical	17	2	12%	$850	Pregnancy + \| Tracker App $425K
Music	25	5	20%	$17K	Amazon Music: Songs & Podcasts $11.9M
Navigation	18	1	6%	$850	Moovit: Bus & Transit Tracker $255K
News	111	1	1%	$850	Police Scanner Radio & Fire $170K
Photo & Video	12	6	50%	$170K	YouTube $165.8M
Productivity	15	5	33%	$34K	Google Drive $3.4M
Reference	27	0	0%	$850	Bible Gateway $26K
Shopping	14	1	7%	$850	Carousell: Snap-Sell, Chat-Buy $170K
Social Networking	6	1	17%	$26K	Text Me - Phone Call + Texting $1.7M
Sports	25	5	20%	$5K	UFC $680K
Travel	28	3	11%	$850	MAPS.ME: Offline Maps, GPS Nav $170K
Utilities	5	1	20%	$5K	Truecaller: Premium Caller ID $850K
Weather	22	1	5%	$4K	PredictWind — Marine Forecasts $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps