App revenue: 2012 launches

Revenue and download estimates for the 494 App Store apps in the database that launched in 2012, with revenue shown after Apple takes its cut. 55 of them (11%) keep $100K or more a month; the median app keeps $850. Top earners: YouTube ($165.8M/mo), Duolingo: Language Lessons ($38.3M/mo) and Amazon Prime Video ($32.3M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2012

494 apps, total $287.0M/mo, median $850/mo, 55 over $100K, cohort hit rate 11%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Iowa City Press-Citizen by Gannett	News	$850	1K	266	4.2	205 MB	Jun 2012
Marion Star by Gannett	News	$850	1K	171	4.3	205 MB	Aug 2012
Great Falls Tribune by Gannett	News	$850	1K	296	4.1	205 MB	Jun 2012
Verbum Catholic Bible Study by Faithlife Corporation	Reference	$850	1K	3,255	4.8	235 MB	Nov 2012
Daily News Journal by Gannett	News	$850	1K	319	4.4	205 MB	Jun 2012
Division Games for Kids by Touchzing Media	Education	$850	1K	18	2.9	13 MB	Apr 2012
The Town Talk by Gannett	News	$850	1K	125	4.2	205 MB	Jun 2012
Citizen Times by Gannett	News	$850	1K	940	4.4	167 MB	Jun 2012
Cooking With Paula Deen by Hoffman Media LLC	Food & Drink	$850	1K	72	4.7	25 MB	Nov 2012
Coordinates - GPS Formatter by Mapnitude Company Limited	Navigation	$850	9K	5,094	4.7	82 MB	Jan 2012
Coupon Keeper 2 Lite by Super Kiddo Studio	Shopping	$850	1K	59	3.6	10 MB	Aug 2012
Ellery Queen Mystery Magazine by Magzter Inc.	Lifestyle	$850	1K	24	4.2	42 MB	Jul 2012
Herald Times Reporter by Gannett	News	$850	1K	148	4.1	205 MB	Jun 2012
Islamic Calendar & Prayer Apps by ImranQureshi.com	Reference	$850	1K	2,940	4.7	154 MB	Aug 2012
Practical Electronics Magazine by Select Publisher Services Ltd	Reference	$850	1K	15	4.8	51 MB	Dec 2012
Zoho Projects by Zoho Corporation	Business	$850	1K	596	4.4	153 MB	Mar 2012
Culinary Backstreets by Culinary Backstreets	Food & Drink	$850	1K	11	2.7	16 MB	Sep 2012
Decanter Magazine NA by Future plc	Food & Drink	$850	1K	162	4.5	23 MB	Jul 2012
NWS Weather: Deep Weather by Rate Of Climb Industries	Weather	$850	1K	4,725	4.7	42 MB	Jun 2012
Delectable - Scan & Rate Wine by Delectable	Food & Drink	$850	1K	24,800	4.7	69 MB	Apr 2012
delicious. magazine UK by Eye to Eye Media	Food & Drink	$850	1K	29	4.7	26 MB	Nov 2012
Lancaster Eagle Gazette by Gannett	News	$850	1K	229	4.2	205 MB	Aug 2012
Spotfav: Live Cams & Weather by SPOTFAV REPORTING TECHNOLOGIES,S.L.	Weather	$850	1K	1	4.0	65 MB	Aug 2012
Federal Sentencing Guidelines (LawStack's FSG) by Tekk Innovations LLC	Reference	$850	1K	2	2.0	96 MB	Apr 2012
JigsawGeo by squishLogic	Education	$850	1K	10	3.6	140 MB	Oct 2012
Santoor by Amir Kamali	Games	$850	1K	177	4.2	22 MB	Nov 2012
World coins (aguru.pro) by Sergey Bystrov	Shopping	$850	1K	5	3.6	96 MB	Dec 2012
Draw N Guess Multiplayer by Appcano LLC	Games	$850	20K	2,646	3.8	162 MB	Jun 2012
Easy Baby Names+ by 品高	Shopping	$850	1K	66	4.5	49 MB	Oct 2012
Grow Your Own Magazine by MyTimeMedia Ltd	Food & Drink	$850	1K	2	3.0	26 MB	Mar 2012
Recipe-Box by S M Sidat	Food & Drink	$850	1K	-	-	21 MB	Oct 2012
Brainf*ck by macflash.ru	Developer Tools	$850	1K	9	2.8	8 MB	Jan 2012
Faithlife Study Bible by Faithlife Corporation	Reference	$850	1K	13,901	4.8	234 MB	Mar 2012
Memory Games For Kids by Touchzing Media	Education	$850	1K	12	3.9	42 MB	Feb 2012
Fine Homebuilding Magazine by Taunton Interactive	Reference	$850	1K	282	4.1	94 MB	Aug 2012
Green Bay Press Gazette by Gannett	News	$850	1K	856	4.3	207 MB	Jun 2012
Hattiesburg American by Gannett	News	$850	1K	146	4.6	205 MB	Aug 2012
News Star by Gannett	News	$850	1K	219	4.4	205 MB	Sep 2012
Food Network Magazine US by Hearst Communications, Inc.	Food & Drink	$850	1K	3,310	4.5	60 MB	Mar 2012
Garage Sale Map - gsalr.com by Arock Labs	Shopping	$850	1K	1,479	4.3	48 MB	Aug 2012
GPSPlus: Work, Miletracker log by Mobile Apps LLC	Finance	$850	1K	10	4.6	12 MB	Jun 2012
Greenville News by Gannett	News	$850	1K	963	4.3	166 MB	May 2012
PSG Official by PSG	Sports	$850	1K	974	4.8	65 MB	Apr 2012
Hooked Deals by UMeTime	Food & Drink	$850	1K	3,898	4.6	52 MB	Sep 2012
iFlightPlanner by iFlightPlanner, LLC	Weather	$850	1K	74	4.6	12 MB	Jan 2012
Imbibe Magazine by Imbibe	Food & Drink	$850	1K	10	3.8	80 MB	Jan 2012
Italian by Nemo by Nemo Apps LLC	Travel	$850	1K	12,712	4.8	49 MB	Jan 2012
izi.TRAVEL Audio Tours by Informap Technology Center LLC	Travel	$850	5K	8	4.5	118 MB	Sep 2012
Journal & Courier by Gannett	News	$850	1K	902	4.3	206 MB	Jan 2012
Panama City News Herald by Gannett	News	$850	1K	147	4.1	205 MB	Dec 2012
The Daily Journal by Gannett	News	$850	1K	231	4.4	205 MB	Nov 2012
Lamsa - Kids Learning App by Lamsa FZ-LLC	Education	$850	1K	4,922	3.9	178 MB	May 2012
Leaf Chronicle by Gannett	News	$850	1K	217	4.5	205 MB	Jun 2012
SC Times by Gannett	News	$850	1K	405	4.1	207 MB	Jan 2012
Stock Control Inventory by Pascal Meziat	Finance	$850	1K	45	3.8	36 MB	Feb 2012
Oshkosh Northwestern by Gannett	News	$850	1K	114	4.1	205 MB	Jun 2012
Physician Assistant Boards Q&A by Higher Learning Technologies	Medical	$850	1K	485	4.8	97 MB	Jun 2012
Movie Maker 3D by Pepper Networks, LLC	Photo & Video	$850	1K	646	4.2	261 MB	Aug 2012
S-peek – Credit rating by modeFinance	Finance	$850	1K	1	5.0	26 MB	Mar 2012
Louisiana Cookin' by Hoffman Media LLC	Food & Drink	$850	1K	61	4.8	25 MB	Nov 2012
Magic Guide: Universal Orlando by VersaEdge Software, LLC	Travel	$850	1K	567	4.5	25 MB	Jun 2012
Persian Dictionary - Dict Box by Xung Le	Reference	$850	1K	83,417	4.8	162 MB	May 2012
Match -Learning games for kids by Avocado Mobile Inc	Education	$850	1K	4,276	4.3	650 MB	Feb 2012
Math Champions games for kids. by Nicolas Lehovetzki	Education	$850	1K	6,672	4.4	59 MB	Oct 2012
Microsoft Wordament by Microsoft Corporation	Games	$850	1K	10,953	4.6	185 MB	Dec 2012
Model Engineers' Workshop by Mortons Media Group Ltd	Reference	$850	1K	13	5.0	27 MB	Dec 2012
Topeka Capital-Journal Mobile by Gannett	News	$850	1K	158	4.2	205 MB	Nov 2012
Orange Football News by syracuse.com	Sports	$850	1K	548	4.7	85 MB	Aug 2012
Sheboygan Press by Gannett	News	$850	1K	250	4.0	205 MB	Jun 2012
Montgomery Advertiser by Gannett	News	$850	1K	338	4.4	206 MB	Nov 2012
My Check Register by Jambo Group LLC	Finance	$850	1K	340	3.2	37 MB	Nov 2012
National Geographic Traveller by APL Media Limited	Travel	$850	1K	19	4.8	25 MB	May 2012
Newark Advocate by Gannett	News	$850	1K	540	4.4	205 MB	Sep 2012
Post Crescent by Gannett	News	$850	1K	647	4.2	206 MB	Jun 2012
The MILEPOST by MCC Magazines	Travel	$850	1K	23	1.8	82 MB	May 2012
Pal Item by Gannett	News	$850	1K	255	4.2	205 MB	Sep 2012
Pressconnects by Gannett	News	$850	1K	356	4.2	207 MB	May 2012
Ultralingua by Ultralingua, Inc.	Reference	$850	1K	340	4.7	27 MB	Aug 2012
Virginian Pilot by Pilot Media	News	$850	1K	1,709	4.4	137 MB	Aug 2012
Pocket Earth Maps by GeoMagik LLC	Travel	$850	1K	607	4.7	33 MB	May 2012
The Daily Advertiser by Gannett	News	$850	1K	255	4.5	207 MB	Jun 2012
Poughkeepsie Journal by Gannett	News	$850	1K	509	4.3	207 MB	Jan 2012
Reading App for Kids with Math by Smart Kidz Club Inc.	Education	$850	1K	615	4.7	105 MB	Dec 2012
Reading For All Learners 1-8 by Academic Success For All Learners Inc.	Education	$850	1K	56	4.3	16 MB	Dec 2012
The Weathering Magazine App by MagazineCloner.com Limited	Reference	$850	1K	35	4.9	28 MB	Oct 2012
Rivercast: River Levels USA by Juggernaut Technology, Inc.	Weather	$850	1K	11,089	4.7	26 MB	Nov 2012
Thai Dictionary - Dict Box by Xung Le	Reference	$850	1K	3,158	4.8	134 MB	Jan 2012
23snaps: Family Album Journal by 23 Snaps Ltd.	Lifestyle	$850	1K	10,419	4.8	29 MB	May 2012
Drumgenius by Projazz Lab	Music	$850	1K	172	4.5	18 MB	Apr 2012
Uncut Magazine by Kelsey Publishing Group	Music	$850	1K	67	4.9	25 MB	Jul 2012
Salon.com by Salon Media Group, Inc.	News	$850	1K	1,174	4.5	20 MB	Aug 2012
Savannah Morning News Mobile by Gannett	News	$850	1K	208	4.1	205 MB	Oct 2012
Washington Examiner Digital by The Washington Examiner	News	$850	1K	55	1.8	92 MB	Dec 2012
Cyclist by Metropolis International Group Ltd	Sports	$850	1K	147	4.7	32 MB	Sep 2012
Shreveport Times by Gannett	News	$850	1K	358	4.3	207 MB	Sep 2012
Singapore Metro Map & Planner by Mapway Limited	Navigation	$850	1K	95	4.6	51 MB	Aug 2012
Sleep Meditations for Kids by Diviniti Publishing Ltd	Education	$850	1K	77	4.2	56 MB	Aug 2012
Smart Medical Reference by Imago AI LLC	Medical	$850	1K	1,842	4.6	82 MB	Nov 2012
Tiny Sheep : Pet Sim on a Farm by Supafine Limited	Games	$850	1K	6,723	4.8	101 MB	Dec 2012
Waygo - Chinese, Japanese, and Korean Translator by Translate Abroad	Travel	$850	1K	131	3.3	54 MB	Mar 2012
BBC Wildlife Magazine by Immediate Media Company Limited	News	$850	1K	29	4.9	49 MB	Apr 2012
Solar Alert: Protect your Life by Genial LLC	Weather	$850	1K	883	4.7	72 MB	Sep 2012
Southern Lady by Hoffman Media LLC	Food & Drink	$850	1K	92	4.6	25 MB	Nov 2012
Spanish by Nemo by Nemo Apps LLC	Travel	$850	1K	2,908	4.7	49 MB	Jan 2012
Statesman Journal by Gannett	News	$850	1K	667	4.3	207 MB	Jun 2012
Trucking Magazine by Kelsey Publishing Group	Travel	$850	1K	-	-	71 MB	Sep 2012
Stocks Live Best Stock Market by Cinnamon Mobile LLC	Finance	$850	1K	499	4.4	24 MB	Feb 2012
StoryQue by Lavern Gingerich	Food & Drink	$850	1K	32	4.3	18 MB	Jul 2012
Tap & Say - Travel Phrasebook by APPOXIS PTE. LTD.	Travel	$850	1K	23	3.9	565 MB	Feb 2012
Tap Tap Salsa by pixbyeric.com	Games	$850	1K	4	4.8	16 MB	May 2012
Tattoo Designs App by Orange Computing Pty Ltd.	Reference	$850	1K	290	4.4	10 MB	Jul 2012
The Cottage Journal by Hoffman Media LLC	Food & Drink	$850	1K	90	4.7	25 MB	Nov 2012
The Nation Magazine by The Nation	News	$850	1K	3,342	4.7	61 MB	Nov 2012
The News Leader by Gannett	News	$850	1K	283	4.3	206 MB	Nov 2012
The Texarkana Gazette by Arkansas Democrat-Gazette	News	$850	1K	1,271	4.5	59 MB	Sep 2012
The Washington Manual by Unbound Medicine, Inc.	Medical	$850	1K	177	4.7	15 MB	Jun 2012
Times Herald by Gannett	News	$850	1K	483	4.3	205 MB	May 2012
Times Recorder by Gannett	News	$850	1K	289	4.3	205 MB	Sep 2012
Timestamp camera - PhotoPlace by byss mobile	Travel	$850	1K	149	4.5	272 MB	Dec 2012
Tip Calculator % Gold by Skol Games LLC	Food & Drink	$850	1K	46,380	4.8	23 MB	Jun 2012
Toddler games for 2 year olds! by 22learn, LLC	Games	$850	1K	31,171	4.6	144 MB	Aug 2012
Weather Alert Map USA by Elecont LLC	Weather	$850	1K	339	4.5	81 MB	Nov 2012
Bingo Blingo by The Games Platform Company	Games	$850	1K	221	2.1	106 MB	Aug 2012
USMLE Step 1 Exam Prep QBank by Higher Learning Technologies	Medical	$850	1K	286	4.7	93 MB	May 2012
Visalia Times Delta by Gannett	News	$850	1K	379	4.4	205 MB	Nov 2012
Wausau Daily Herald by Gannett	News	$850	1K	171	4.2	205 MB	Jun 2012
WikEM by OpenEM Foundation	Medical	$850	1K	4,450	4.8	72 MB	Nov 2012
Wine Cellar Database by Adysseus	Food & Drink	$850	1K	72	2.9	31 MB	Dec 2012
Word Games for Your Brain: Wordspot Search by Maguy Studios	Games	$850	1K	68	4.2	51 MB	Dec 2012
Xavion by X-Avionics, LLC	Navigation	$850	1K	98	4.3	3405 MB	Nov 2012
Best Brokers Stock Market Game by cdef GmbH	Finance	$850	1K	13,379	4.6	42 MB	Jul 2012
BMJ OnExamination by BMJ Group	Medical	$850	1K	24	4.5	48 MB	Aug 2012
Game Informer by Game Informer	News	$850	1K	235	2.2	14 MB	May 2012
Geriatrics At Your Fingertips by American Geriatrics Society	Medical	$850	1K	75	4.8	58 MB	Jul 2012
Hymnals by GIA Publications, Inc.	Music	$850	1K	52	2.0	96 MB	May 2012
OutDoors GPS France - IGN Maps by RoadTour LLC	Navigation	$850	1K	32	4.5	91 MB	Feb 2012
ShowGrounds by ShowGrounds, LLC	Sports	$850	1K	18	1.6	31 MB	Dec 2012
Swipe for iPhone by Intelligenti Ltd	News	$850	1K	80	4.4	54 MB	Aug 2012
The Philippine Star by Philstar Daily Inc.	News	$850	1K	4	2.0	117 MB	Jan 2012
The Wheels On The Bus Musical by Kids Games Club by TabTale	Education	$850	1K	279	3.9	56 MB	Jul 2012
Ballet Class by Andrea Piermattei	Music	$850	1K	63	3.8	273 MB	Nov 2012
Bill Organizer by Space-O Digicom	Finance	$850	1K	4,917	4.4	61 MB	Apr 2012
Chuggington Traintastic by Budge Studios	Entertainment	$850	1K	8,177	4.3	272 MB	Nov 2012
Paris Metro Map and Routes by Mapway Limited	Navigation	$850	1K	10,777	4.7	68 MB	Jun 2012
Upper Room Daily Devotional by Upper Room Ministries	Lifestyle	$850	1K	1,585	4.6	60 MB	Apr 2012
Condé Nast Traveller Magazine by The Conde Nast Publications Limited	Travel	$850	1K	233	4.4	15 MB	Mar 2012
DuoMaps Directions & Traffic by Brainflash	Navigation	$850	1K	80	3.7	23 MB	Oct 2012
Suggester : Chords and Scales by Mathieu Routhier	Music	$850	1K	2,094	4.8	97 MB	Mar 2012
AnatomyMapp Lite by Books of Discovery	Medical	$850	1K	47	4.6	168 MB	May 2012
Barnyard Games For Kids by RosiMosi LLC	Education	$850	1K	25,856	4.2	85 MB	Feb 2012

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2012 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	9	2	22%	$9K	Everand: Audiobooks & Ebooks $850K
Business	14	3	21%	$17K	Invoice2go: Easy Invoice Maker $850K
Developer Tools	3	1	33%	$9K	Termius - Modern SSH Client $170K
Education	41	6	15%	$9K	Duolingo: Language Lessons $38.3M
Entertainment	11	3	27%	$850	Amazon Prime Video $32.3M
Finance	15	1	7%	$850	Seeking Alpha: News & Analysis $255K
Food & Drink	24	0	0%	$850	Cookpad: Find & share recipes $17K
Games	19	2	11%	$850	Infinite Flight Simulator $255K
Graphics & Design	6	0	0%	$68K	Morpholio Trace - Sketch CAD $85K
Health & Fitness	11	3	27%	$26K	Headspace: Sleep & Meditation $1.7M
Lifestyle	12	1	8%	$43K	happn: dating app $850K
Magazines & Newspapers	4	1	25%	$850	Good Food: Recipe Finder $170K
Medical	17	2	12%	$850	Pregnancy + \| Tracker App $425K
Music	25	5	20%	$17K	Amazon Music: Songs & Podcasts $11.9M
Navigation	18	1	6%	$850	Moovit: Bus & Transit Tracker $255K
News	111	1	1%	$850	Police Scanner Radio & Fire $170K
Photo & Video	12	6	50%	$170K	YouTube $165.8M
Productivity	15	5	33%	$34K	Google Drive $3.4M
Reference	27	0	0%	$850	Bible Gateway $26K
Shopping	14	1	7%	$850	Carousell: Snap-Sell, Chat-Buy $170K
Social Networking	6	1	17%	$26K	Text Me - Phone Call + Texting $1.7M
Sports	25	5	20%	$5K	UFC $680K
Travel	28	3	11%	$850	MAPS.ME: Offline Maps, GPS Nav $170K
Utilities	5	1	20%	$5K	Truecaller: Premium Caller ID $850K
Weather	22	1	5%	$4K	PredictWind — Marine Forecasts $170K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps