App revenue: 2020 launches

Revenue and download estimates for the 1,254 App Store apps in the database that launched in 2020, with revenue shown after Apple takes its cut. 86 of them (7%) keep $100K or more a month; the median app keeps $850. Top earners: CapCut: Photo & Video Editor ($43.4M/mo), Peacock TV: Stream TV & Movies ($40.8M/mo) and Cleanup: Phone Storage Cleaner ($9.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2020

1,254 apps, total $156.0M/mo, median $850/mo, 86 over $100K, cohort hit rate 7%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Microphone Voice Recorder-Pro by Arpenik Katikyan	Music	$850	7K	5,312	4.6	101 MB	Aug 2020
Mockup Generator - Mockitup by 亚玲查	Graphics & Design	$850	1K	1,056	4.7	122 MB	Nov 2020
Phone number location tracker by Marcin Olawski	Navigation	$850	1K	1,487	4.4	8 MB	Jan 2020
VPN Super Unlimited - Secret by Madduck	Productivity	$850	1K	155	4.1	57 MB	Mar 2020
Sound Machine - White Noise by Rockwell Ventures	Health & Fitness	$850	1K	1,833	4.6	103 MB	Oct 2020
Speedometer: GPS Tracker by POKET APPS, OOO	Utilities	$850	1K	2,800	4.3	64 MB	Aug 2020
Vision Board Perfectly Happy by Perfectly Happy Meditation GmbH	Health & Fitness	$850	1K	4,079	4.8	170 MB	Jan 2020
Claw Party-Real Claw Machine by Brian Bradley	Entertainment	$850	1K	114	2.6	96 MB	Dec 2020
Intimately Us for Couples by Get Your Marriage On!	Lifestyle	$850	1K	2,851	4.9	62 MB	Jul 2020
Lalatoon - Comics & Webtoon by LALATOON Inc.	Books	$850	1K	28	3.5	33 MB	Oct 2020
Next Drop: Sneaker Releases by Camden Fullmer	Shopping	$850	1K	767	4.8	30 MB	Apr 2020
Novels Lite by 明军向	Books	$850	1K	189	4.4	42 MB	Nov 2020
Onet 3D - Zen Tile Puzzle by Metajoy	Games	$850	1K	43,879	4.3	376 MB	Apr 2020
Passport Booth by TAPUNIVERSE LLC	Graphics & Design	$850	6K	12,333	4.8	12 MB	Jan 2020
PetrolHead : Street Racing by Lethe Studios	Games	$850	5K	1,159	4.5	2083 MB	Jul 2020
Phone Guard: Top Protection by AUTO-PLANETA	Productivity	$850	1K	48	3.3	26 MB	Sep 2020
Realtime Translate-Translator by FYMobile	Productivity	$850	1K	201	3.5	140 MB	Nov 2020
Qr-Code Scanner & Creator App by BLUE CODE APPS LTD	Utilities	$850	1K	3,319	4.5	74 MB	Jan 2020
Retouch: Erase Objects Remover by Maple Labs Co., Ltd	Graphics & Design	$850	1K	8,249	4.4	206 MB	Aug 2020
RFD-TV Now by RFD-TV	Entertainment	$850	1K	546	2.9	12 MB	Feb 2020
S1 & S2 Speaker Controller by UNIVERSAL REMOTE LABS COMPANY LIMITED	Utilities	$850	1K	12,260	4.4	149 MB	Sep 2020
Speech Air - Text to Speech by Wzp Solutions Lda	Productivity	$850	1K	287	3.8	546 MB	Jul 2020
Spаm‎sсаn: ‎Dаtа‎ ‎Prоtе‎сtоr‎ by COMPANIA MANT, SRL	Utilities	$850	1K	370	3.2	26 MB	Jun 2020
The Beartaria Times by The Beartaria Times, LLC	Lifestyle	$850	1K	2,406	4.9	60 MB	Dec 2020
Themes: Widget, Icons Packs 15 by Cardiio, Inc.	Utilities	$850	1K	15,168	4.5	53 MB	Sep 2020
Tile Kingdom Master:Match Fun by Longwind Studio	Games	$850	1K	37,143	4.7	198 MB	Oct 2020
Tonome: Blood Pressure Monitor by Ivan Petrashka	Medical	$850	1K	157	4.3	56 MB	Apr 2020
Top 7 - family word game by ELIA GAMES	Games	$850	8K	13,357	4.6	277 MB	Mar 2020
Tricky Bricky: Brain Games 3D by Pixeland LLC	Games	$850	1K	4,498	4.5	189 MB	Mar 2020
Dingbats - Word Games & Trivia by Lion Studios Plus	Games	$850	5K	82,260	4.6	198 MB	Dec 2020
W1D1 – Creative challenges by W1D1 inc	Education	$850	1K	298	4.3	256 MB	Mar 2020
Watch Faces Gallery + by Icy Coconut	Lifestyle	$850	1K	14,768	4.7	74 MB	Oct 2020
Wave - Make New Friends & Chat by Appverse LLC	Reference	$850	1K	18,325	4.4	93 MB	Jul 2020
Weather Radar Live Temperature by HEZI NIR	Weather	$850	1K	3,435	4.5	147 MB	Jul 2020
Wood Block Puzzle:Board Games by Longwind Studio	Games	$850	1K	61,436	4.7	125 MB	Jul 2020
Anonymous Live Video Chat-VJOY by EINNO	Lifestyle	$850	1K	106	3.8	118 MB	Apr 2020
Banana Video Chat: Live Chat by Nileo Business Co., Limited	Utilities	$850	1K	49	2.5	228 MB	May 2020
Bass Booster & Music Equalizer by Gismart Limited	Music	$850	1K	1,217	4.2	236 MB	Oct 2020
Clutterfree by Becoming Minimalist LLC	Productivity	$850	1K	99	3.7	47 MB	Mar 2020
Landlord GO: Trade Real Estate by Reality Games (London) Limited	Games	$850	1K	6,255	4.6	260 MB	Apr 2020
Cleaner - Smart Cleanup by Laid-back Lion Apps Ltd	Productivity	$850	1K	8,289	4.4	298 MB	Feb 2020
Crash Delivery: car jumping by Fun to Mass Games FZE	Games	$850	1K	92,553	4.6	240 MB	Jan 2020
Dicast : Rules of Chaos by BSS COMPANY	Games	$850	1K	802	4.4	546 MB	Apr 2020
Drum Pad - Music & Beat Maker by 1Action	Music	$850	1K	2,167	4.6	204 MB	Jun 2020
Everdance — Workout & Dance by Everdance Inc.	Education	$850	1K	1,254	4.5	340 MB	Apr 2020
FancyU - Make Profile Standout by Andrew Cornelio Sarimo	Photo & Video	$850	1K	60	3.9	16 MB	May 2020
Farmasi Photo APP by Infinity & Co., Incorporated	Photo & Video	$850	1K	103	4.5	94 MB	Jul 2020
AirFind－ Find My Lost Device by DreamTeam Apps	Utilities	$850	1K	10,670	4.5	94 MB	Oct 2020
Fire Remote: TV Remote Control by tv remote screen mirroring llc	Photo & Video	$850	1K	1,293	3.6	84 MB	Oct 2020
Fit-2-Flaunt by Fit2Flaunt LLC	Health & Fitness	$850	1K	258	4.2	73 MB	Mar 2020
FutureScan by Unique Estate	Utilities	$850	1K	96	3.2	36 MB	Aug 2020
Hollywood Vibes: The Game by William Becker	Games	$850	1K	3,629	4.4	490 MB	Mar 2020
Bartleby: Math Homework Helper by Barnes & Noble Education, Inc.	Education	$850	1K	2,468	4.3	47 MB	Aug 2020
Lily Diary by SeyeonSoft Co., Ltd.	Games	$850	1K	3,261	4.5	416 MB	Aug 2020
Math Ai Question Answer by RLAM FZCO	Education	$850	1K	12,948	4.4	68 MB	Jan 2020
MCPE Addons for Minecraft . by Xuan Hien Phan	Productivity	$850	1K	27,178	4.6	34 MB	Feb 2020
Merge Clash: Tower Defense by Block Puzzle Games	Games	$850	1K	6,078	4.7	237 MB	Apr 2020
Mirchi - South Asian Dating by Mirchi inc.	Lifestyle	$850	1K	1,402	4.2	95 MB	May 2020
Workout & Women Fitness: BeFit by GO FITNESS SIA	Health & Fitness	$850	1K	6,941	4.8	65 MB	Jan 2020
My Very Hungry Caterpillar by StoryToys Limited	Education	$850	1K	9,484	4.3	136 MB	Jul 2020
Parking Master Multiplayer by Spektra Games	Games	$850	10K	1,467	4.2	388 MB	Sep 2020
PDF Doc Scanner: Scan Cloud by Share Tech	Utilities	$850	1K	240	2.9	62 MB	Apr 2020
Phone Cleaner - Phone clean by LQL Studio One Member Company Limited	Utilities	$850	1K	12,972	4.1	53 MB	Feb 2020
Video Filters Photo Editor・TON by Onelight Apps CY Ltd	Photo & Video	$850	1K	5,427	4.8	131 MB	Oct 2020
PicPlus: Photo Filters & Edit by IdeaLabs	Photo & Video	$850	1K	6,653	4.7	108 MB	Sep 2020
Quick Cash - Classic Slots by Quick Cash Casino Games	Games	$850	1K	5,169	4.9	322 MB	Dec 2020
Prize Blast by Full Game Ahead	Games	$850	1K	1,573	4.6	298 MB	Dec 2020
Poker Solver+ - GTO Lookup by Crafty Wheel Studios Pty Ltd	Education	$850	1K	872	4.7	34 MB	Sep 2020
Printer App: Print & Scan PDF by Hendrik Folkerts	Business	$850	1K	22,148	4.5	11 MB	Mar 2020
Proofreader AI Grammar Checker by BlueSoar SL	Productivity	$850	1K	2,799	4.7	39 MB	Mar 2020
ProtectIO VPN by APPMECHANIX LTD	Productivity	$850	1K	391	2.9	54 MB	Mar 2020
Spark Poker: Live Texas Holdem by Dragon FaFa Technology Limited	Games	$850	1K	8	3.6	53 MB	Jan 2020
ShivYog Play by SYC Infinite Inc	Lifestyle	$850	1K	230	4.7	57 MB	Apr 2020
Crypto Trading App By Zyncas by Zyncas Technologies	Finance	$850	1K	711	4.6	113 MB	Mar 2020
WaSticker - Sticker Maker by Brain Craft Ltd	Utilities	$850	1K	29,510	4.7	155 MB	Sep 2020
Super Color® - Paint by Number by Alto Social Inc	Entertainment	$850	1K	104,462	4.7	88 MB	Aug 2020
SuperFun - Collect Likes by 传后刘	Entertainment	$850	1K	26	3.7	49 MB	Apr 2020
Facee - AI Face Swap by Know Yourself, Inc.	Photo & Video	$850	1K	2,303	4.3	116 MB	Dec 2020
Impossible Space-Offline Game by X3M Games Ltd.	Games	$850	1K	1,482	4.6	500 MB	Sep 2020
Solitaire Klondike Fish by AMAZBIT	Games	$850	8K	6,849	4.6	248 MB	Aug 2020
Widgetarium: Icons & Widget by Sonidorico apps limited	Graphics & Design	$850	1K	945	4.0	131 MB	Nov 2020
Word Farm Adventure by Mad Brain Games LTD	Games	$850	1K	3,692	4.6	214 MB	Mar 2020
Happy Differences - Find them by Eidolon LLC	Games	$850	1K	4,148	4.8	235 MB	Apr 2020
SpeakEasy: Home Speech Therapy by SpeakEasy Community	Education	$850	1K	189	4.6	49 MB	Jul 2020
VPN Atlas by Atlas VPN	Utilities	$850	1K	8,235	4.7	118 MB	Feb 2020
Learning Games for Kids & Baby by Play & Learn - Learning games for kids and toddlers	Education	$850	1K	5,097	4.3	211 MB	Nov 2020
BIAS FX 2 - #1 Guitar Tone App by Positive Grid Inc	Music	$850	1K	962	4.4	999 MB	May 2020
Colorscapes® by Playflux	Games	$850	1K	173,275	4.8	189 MB	Mar 2020
Designs for Crafting by Hardline Software	Lifestyle	$850	1K	5,220	4.6	347 MB	Mar 2020
Heart Rate Monitor- Pulse BPM. by NDVTTS ZLATA, TOV	Health & Fitness	$850	1K	126	4.4	82 MB	Nov 2020
Hooked TV by Telepathic, Inc.	Entertainment	$850	1K	11,642	4.8	39 MB	Mar 2020
Local Hookup Dating App - HMU by Hook Me Up Ltd	Lifestyle	$850	20K	24,564	4.5	48 MB	Mar 2020
Loop Maker Pro - Music Maker by Gismart Limited	Music	$850	1K	229	4.5	139 MB	Oct 2020
Photo Widget - Themes by Laid-back Lion Apps Ltd	Graphics & Design	$850	1K	29,156	4.5	279 MB	Sep 2020
Timor - Wallpics & Aging App by Reborn Technology Holding Limited	Photo & Video	$850	7K	3,741	3.9	399 MB	May 2020
Real Driving School by Oleksii Hohol	Games	$850	7K	39,660	4.7	1519 MB	Jul 2020
Remote for Samsung TV. by tv remote screen mirroring llc	Productivity	$850	1K	8,451	3.6	24 MB	May 2020
Retell - Key Ideas in 15 Mins by Books, Inc.	Education	$850	1K	3,559	4.7	142 MB	Apr 2020
Sports City Tycoon: Idle Game by Pixodust Aplicativos	Games	$850	1K	1,597	4.6	286 MB	Aug 2020
The DB Method by The DB Method	Health & Fitness	$850	1K	17	4.1	53 MB	Nov 2020
Vlad and Niki – games & videos by Mobinautica	Entertainment	$850	1K	9,952	4.4	164 MB	May 2020
Warrior Poet Society Network by Warrior Poet Society Network, LLC	Entertainment	$850	1K	6,463	5.0	62 MB	May 2020
ZeroVPN - Fast & Secure Proxy by KuDi Studio	Utilities	$850	1K	153	3.4	34 MB	Jul 2020
Anibabe! by Genius Studio Japan Inc.	Games	$850	1K	972	3.5	108 MB	Aug 2020
Avatoon: Avatar Creator, Emoji by IdeaLabs	Games	$850	1K	34,324	4.6	122 MB	Jul 2020
Bini Kids Educational Games by Bini Bambini Academy	Education	$850	1K	1,562	4.6	1443 MB	Dec 2020
Neon VPN - Unlimited & Fast by NeonSoftware, LLC	Productivity	$850	1K	324	3.7	62 MB	Sep 2020
RealLoc: Find Friends & Family by GES ONLINE TECHNOLOGY Ltd.	Navigation	$850	1K	14	3.1	37 MB	Apr 2020
Scanner-App: Scan Text & Notes by Appsorama Media Limited	Business	$850	1K	48	3.5	186 MB	Dec 2020
Shadow Knight Ninja Games RPG by Fansipan Limited	Games	$850	1K	8,078	4.8	787 MB	Jun 2020
Uptime: Get smarter, stand out by UPTIME APP LIMITED	Education	$850	1K	2,693	4.8	65 MB	Apr 2020
Deereader by HK WUN SUN TECHNOLOGY LIMITED	Entertainment	$850	1K	627	4.6	70 MB	Oct 2020
Canticos Bilingual Preschool by Encantos Media Studios, Inc.	Education	$850	1K	195	4.1	266 MB	Jun 2020
Idle Monster TD by Iron Horse Games LLC	Games	$850	1K	2,476	4.7	116 MB	Apr 2020
Elf Novel - Romance & Werewolf by HK FRIVER TECHNOLOGY LIMITED	Entertainment	$850	1K	766	4.7	74 MB	Mar 2020
Mintal Tracker:Sleep Recorder by HICLUB, INC.	Health & Fitness	$850	1K	37,304	4.8	204 MB	Aug 2020
Big Rig Racing:Truck drag race by ABE Entertainment Limited	Games	$850	1K	49,002	4.8	2033 MB	Jul 2020
Diamond Painting Art Book by Picfun, Inc.	Entertainment	$850	1K	37,522	4.7	391 MB	Jan 2020
FEI Equestriad World Tour by Go Gallop Studios Pty Ltd	Games	$850	5K	23,692	4.6	1611 MB	Nov 2020
Fonts Air - Font keyboard by Wzp Solutions Lda	Utilities	$850	1K	54,136	4.7	183 MB	Feb 2020
Grand Mountain Adventure by Toppluva AB	Games	$850	30K	7,834	4.5	857 MB	Jan 2020
Habio - Daily Habit Tracker by Gototop LTD	Health & Fitness	$850	1K	3,373	4.2	81 MB	Oct 2020
Hello Kitty World 2 by Access Bright Inc.	Games	$850	7K	2,581	4.5	780 MB	May 2020
Fastin: Intermittent Fasting by Bongmi Global Group	Health & Fitness	$850	1K	10,089	4.9	318 MB	Sep 2020
Klinio: Health & Weight Loss by DIABETES SOLUTIONS UAB	Health & Fitness	$850	1K	449	4.0	70 MB	Jul 2020
Life Fun - Funny Test on Life by STAR LIGHT OPTO-ELECTRONIC CO.,LIMITED	Lifestyle	$850	1K	151	3.0	37 MB	May 2020
Nowchat - Random Video Chat by Addchat Inc.	Social Networking	$850	1K	50,128	4.5	54 MB	Apr 2020
PRETTY MUSCLES by Erin Oprea by Plankk Technologies Inc.	Health & Fitness	$850	1K	3,579	4.9	51 MB	Jan 2020
Smart TV Remote App. by tv remote screen mirroring llc	Entertainment	$850	1K	2,679	2.7	76 MB	Jul 2020
Sam TV Remote: Smart Things TV by Fiision Studio Company Limited	Productivity	$850	1K	31,876	4.5	114 MB	Dec 2020
Soccer Star 24 Super Football by Redvel Games	Games	$850	1K	1,657	4.5	833 MB	Mar 2020
xView: Reports Profile Tracker by RZG Labs	Social Networking	$850	1K	43,971	4.5	41 MB	Dec 2020
Gemstone Legends - Match 3 RPG by Stribog Games Sp. z o.o.	Games	$850	1K	386	4.7	346 MB	Dec 2020
Magic FX - Video Effect Master by ZipoApps	Photo & Video	$850	1K	3,314	4.5	281 MB	May 2020
Match Master 3D! by Flipped Games	Games	$850	1K	38,187	4.9	254 MB	Dec 2020
Otomania by Genius Inc.	Games	$850	1K	1,238	4.5	108 MB	Jul 2020
Retouch AI - Remove Objects by Yalex FZC LLC	Photo & Video	$850	1K	17,204	4.7	84 MB	May 2020
AdBlocker by C-Punks by C-Punks FZE LLC	Utilities	$850	1K	520	3.3	70 MB	May 2020
Goo: Slime simulator, ASMR by Exomind LTD	Entertainment	$850	1K	6,283	4.5	381 MB	Sep 2020
The Startup: Interactive Game by Wolf Gaming	Games	$850	1K	19,735	3.9	153 MB	May 2020
Trillion Cash-Vegas Slots Game by Product Richness	Games	$850	1K	4,519	4.6	357 MB	Jun 2020
Eye Art: Perfect Makeup Artist by AppDancer	Entertainment	$850	1K	35,793	4.8	169 MB	Jul 2020
Organic Dance: Weight Loss App by OrganicApps	Health & Fitness	$850	1K	5,264	4.2	128 MB	Nov 2020
Presets for Lightroom - Vidl by Feline Marketing INC	Photo & Video	$850	1K	22,310	4.7	371 MB	Jan 2020
Virtual Sim Story: Life & Home by Foxie Ventures LLC	Games	$850	1K	3,545	4.1	707 MB	Jul 2020
KevOnStage Studios by A Family Affair Media Entertainment LLC	Music	$850	1K	7,241	5.0	48 MB	Nov 2020
ScanMaster: Scan & Share Docs by FUTURE MEDIA	Business	$850	1K	147	2.8	82 MB	Oct 2020
DailyCam - AI Face Editor by Genesis Xinli (Shenzhen) Culture Communication Co., Ltd	Photo & Video	$850	1K	769	4.0	225 MB	Oct 2020
fit52 with Carrie Underwood by fit52 digital	Health & Fitness	$850	1K	1,119	4.8	116 MB	Feb 2020
FitHim: Gym & Home Workouts by Loyal Health & Fitness, Inc.	Health & Fitness	$850	1K	4,245	4.7	151 MB	Oct 2020

By launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	92	25	27%	$77K	StoryReel: Exclusive Drama $6.0M
2025	263	83	32%	$85K	Grok AI $24.7M
2024	509	103	20%	$9K	Claude by Anthropic $57.8M
2023	365	94	26%	$26K	ChatGPT $256.7M
2022	714	71	10%	$850	zeta: AI Chat, Story, Play $5.1M
2021	1,269	90	7%	$850	Travel Town - Merge Adventure $8.5M
2020	1,254	86	7%	$850	CapCut: Photo & Video Editor $43.4M
2019	1,074	100	9%	$850	Goodnotes: AI Notes, Docs, PDF $11.1M
2018	891	72	8%	$850	Total Battle: War Strategy $7.7M
2017	849	69	8%	$850	FaceApp: Perfect Face Editor $10.2M
2016	705	64	9%	$850	Facetune: Photo & Video Editor $8.5M
2015	578	66	11%	$850	YouTube Music $32.3M
2014	470	51	11%	$850	Canva AI Photo & Video Editor $24.7M
2013	440	62	14%	$850	Paramount+ $38.3M
2012	494	55	11%	$850	YouTube $165.8M
2011	406	35	9%	$850	Snapchat $68M
2010	244	35	14%	$4K	Audible: Audiobooks & Podcasts $22.1M
2009	164	22	13%	$850	Crunchyroll $32.3M
2008	17	6	35%	$17K	Deezer: Music Player, Podcast $6.8M

Apps launched in 2020 by category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	35	4	11%	$5K	GoodNovel - Booktok, Stories $6.0M
Business	46	5	11%	$5K	PDF Editor ® $595K
Developer Tools	29	0	0%	$850	Sticky - AI Game Maker $9K
Education	115	4	3%	$850	Simply Guitar - Learn Guitar $765K
Entertainment	61	7	11%	$850	Peacock TV: Stream TV & Movies $40.8M
Finance	41	1	2%	$850	Monarch: Budget & Track Money $170K
Food & Drink	41	0	0%	$850	InVintory: Wine Collecting $51K
Games	200	11	6%	$850	Merge Mansion $4.3M
Graphics & Design	81	3	4%	$850	Pixelcut AI Photo Editor $425K
Health & Fitness	65	7	11%	$850	LADDER Strength Training Plans $5.1M
Lifestyle	45	5	11%	$850	CHANI: Your Astrology Guide $510K
Medical	47	0	0%	$850	Body Temperature App For Fever $68K
Music	26	2	8%	$850	Moises: The Musician's App $850K
Navigation	30	0	0%	$5K	Hammer: Truck GPS & Maps $85K
News	13	0	0%	$850	Nikkei Asia $17K
Photo & Video	51	6	12%	$850	CapCut: Photo & Video Editor $43.4M
Productivity	58	10	17%	$850	Google One $765K
Reference	31	0	0%	$850	Glorify: Devotional & Prayer $77K
Shopping	26	0	0%	$850	Sneakers Drops: Release＋Raffle $34K
Social Networking	35	9	26%	$26K	Gaze: Random Video Chat $850K
Sports	38	5	13%	$850	NBA: Live Games & Scores $850K
Travel	40	0	0%	$850	Locationscout - Photo Spots $17K
Utilities	65	7	11%	$850	Cleanup: Phone Storage Cleaner $9.4M
Weather	35	0	0%	$850	NOAA Radar & Weather Forecast $68K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps