App revenue: 2020 launches

Revenue and download estimates for the 1,254 App Store apps in the database that launched in 2020, with revenue shown after Apple takes its cut. 86 of them (7%) keep $100K or more a month; the median app keeps $850. Top earners: CapCut: Photo & Video Editor ($43.4M/mo), Peacock TV: Stream TV & Movies ($40.8M/mo) and Cleanup: Phone Storage Cleaner ($9.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Apps launched in 2020

1,254 apps, total $156.0M/mo, median $850/mo, 86 over $100K, cohort hit rate 7%
App Category Net revenue/mo Downloads/mo Ratings Rating Size Launched
Heart Rate Monitor - Pulse HR by Get In Shape
Health & Fitness$8501K8,7914.1109 MBMar 2020
Stay Safe VPN by Performarkt, Lda
Productivity$8501K4594.422 MBApr 2020
League of Kingdoms by NPLUS ENTERTAINMENT
Games$8501K4093.4343 MBJul 2020
Prime: Intermittent Fasting by Otion, Inc.
Health & Fitness$8501K4,5784.7277 MBNov 2020
Reports Pro for Followers by eray mehmet
Social Networking$8501K30,1844.533 MBApr 2020
Themes: Color Widgets, Icons by 娟 张
Utilities$8501K27,4394.2109 MBDec 2020
NinjaBattle : Defense RPG by Game Duo Co.,Ltd.
Games$8501K3,9564.8755 MBNov 2020
Trovo - Live Stream & Games by TLive LLC
Entertainment$8501K3,8344.5248 MBJun 2020
Crazy Diner:Kitchen Adventure by Smart Fun Limited
Games$8501K65,6474.7303 MBDec 2020
KnowU - Master Fortune in Life by Xingye(Hainan) Technology Co., Ltd
Entertainment$8501K6174.0274 MBJan 2020
Beastly Fitness by BEAST INDUSTRIES LLC
Health & Fitness$8501K2944.328 MBJul 2020
Life Explorer-Master Your Life by Guangzhou Zhuneng Technology Co., Ltd.
Health & Fitness$8501K4,3933.7233 MBFeb 2020
BoomArt: FaceChanger&Cartoon by Boom Studio
Photo & Video$8501K2,2194.3181 MBJul 2020
Artleap by Lightricks by Lightricks Ltd.
Photo & Video$8501K19,2244.7271 MBJul 2020
Avatarify: AI Face Animator by Avatarify, Inc.
Photo & Video$8501K39,6704.8194 MBJul 2020
Filtertune by Lightricks by Lightricks Ltd.
Photo & Video$8501K3,6644.6131 MBOct 2020
Weight Loss Running by Runiac by Funplex Limited
Health & Fitness$8501K2,8044.3105 MBMay 2020
Icon Themer: Asthetic Themekit by Vulcan Labs Company Limited
Graphics & Design$8509K14,2024.3299 MBSep 2020
Stockvest by Taplistic, LLC
Finance$8501K1463.781 MBApr 2020
Best Widgets 18 - Icon Changer by Smart Tool Studio
Graphics & Design$8501K38,6404.5339 MBNov 2020
X22 Report by American Ad Network Inc
News$8501K4004.45 MBSep 2020
Forks Meal Planner by Forks Over Knives, LLC
Food & Drink$8501K6024.691 MBJul 2020
Color Themes: App Icons,Widget by Linn Nielsen
Graphics & Design$8509K6,3564.1338 MBSep 2020
Widget | Countdown to birthday by Appflair, OOO
Graphics & Design$8501K4,2104.0158 MBDec 2020
Novelful by HK IReader Technology Limited
Books$8501K602.2118 MBMar 2020
FaxMe: Fax from iPhone & iPad by Appsorama Media Limited
Business$8501K852.849 MBNov 2020
IconChic-Aesthetic Icons Theme by Goyo Media Analysis Ltd.
Graphics & Design$8501K5,4184.2360 MBOct 2020
TV Plus: Smart TV Remote by TV Cast Pte. Ltd.
Utilities$8501K20,7454.3101 MBOct 2020
Christmas WhatStickers* by 红丽 马
Utilities$8501K1,1124.3109 MBNov 2020
Followers Insights tracker by Anshun Lingyun Technology Development Co., Ltd.
Utilities$8501K3,0924.165 MBJul 2020
Fitness Pocket Prep by Pocket Prep, Inc.
Education$8501K3,8784.973 MBFeb 2020
Medical Pocket Prep by Pocket Prep, Inc.
Education$8501K6,5204.973 MBApr 2020
VoiceGaga - Voice Changer by Magic Masterpieces Studio LLC
Lifestyle$8501K6,0803.488 MBOct 2020
Device Tracker by Free Music Video Maker and Photo Editor Apps Inc
Utilities$8501K33,8564.774 MBOct 2020
Remote for Roku TV App by tv remote screen mirroring llc
Productivity$8501K5,2823.8102 MBJul 2020
Hot VPN: Super Fast & Easy by Pitaya Capital LTD
Utilities$8501K2,0363.977 MBJan 2020
GetHabit - Easy Habit Tracker by FireArc Technologies Ltd.
Productivity$8501K6,6274.4134 MBNov 2020
Nursing School Pocket Prep by Pocket Prep, Inc.
Education$8501K7,6944.873 MBMar 2020
LikeRead by HONG KONG BAIRUI TECHNOLOGY LIMITED
Books$8501K3524.183 MBOct 2020
Locatoria - Find Location by Appvas Consulting Ltd
Navigation$8501K1,0774.353 MBMar 2020
Photoly Remove Object & Editor by DATAFIX YAZILIM HIZMETLERI
Photo & Video$8501K304.861 MBMay 2020
Screen Mirroring - TV Cast by TV Cast Pte. Ltd.
Utilities$8501K51,0374.5207 MBMar 2020
Tongo - Learn American English by Funplex Limited
Education$8501K2,5944.879 MBJun 2020
iStory-Best Romance Webnovels by iStoryLabs
Books$8501K2,5394.8120 MBOct 2020
Algebra Math Solver by Position Mobile Ltd SEZC
Education$8501K7,0594.077 MBSep 2020
Widget+ Custom HomeScreen by DesignApp
Utilities$8501K3,4904.0105 MBNov 2020
Smart TV Things for Sam TV App by TV Cast Pte. Ltd.
Utilities$8501K24,6574.2107 MBDec 2020
Yoga for Weight Loss | Nandy by Oliver Apps
Health & Fitness$8501K5,2094.5166 MBAug 2020
Widget Box Interactive Widgets by FireArc Technologies Ltd.
Graphics & Design$8501K45,8194.6477 MBSep 2020
ScreenKit - App Icons & Widget by Twinstar Creatives
Graphics & Design$85010K55,5383.9277 MBOct 2020
Fitness for muscles | Fitcher by Netshape
Health & Fitness$8501K1,6114.2160 MBOct 2020
ProtectAd by RoadPass Trading LTD
Utilities$8501K6593.197 MBFeb 2020
Stickers Funny of Meme & Emoji by Moshe Menahem
Lifestyle$8501K12,4254.195 MBMay 2020
Funny Voice Effects & Changer by Kendra Carroll
Lifestyle$8501K61,4674.289 MBMay 2020

By launch year

LaunchedApps$100K+Hit rateMedian/moTop earner
2026922527%$77K
StoryReel: Exclusive Drama $6.0M
20252638332%$85K
Grok AI $24.7M
202450910320%$9K
Claude by Anthropic $57.8M
20233659426%$26K
ChatGPT $256.7M
20227147110%$850
zeta: AI Chat, Story, Play $5.1M
20211,269907%$850
Travel Town - Merge Adventure $8.5M
20201,254867%$850
CapCut: Photo & Video Editor $43.4M
20191,0741009%$850
Goodnotes: AI Notes, Docs, PDF $11.1M
2018891728%$850
Total Battle: War Strategy $7.7M
2017849698%$850
FaceApp: Perfect Face Editor $10.2M
2016705649%$850
Facetune: Photo & Video Editor $8.5M
20155786611%$850
YouTube Music $32.3M
20144705111%$850
Canva AI Photo & Video Editor $24.7M
20134406214%$850
Paramount+ $38.3M
20124945511%$850
YouTube $165.8M
2011406359%$850
Snapchat $68M
20102443514%$4K
Audible: Audiobooks & Podcasts $22.1M
20091642213%$850
Crunchyroll $32.3M
200817635%$17K
Deezer: Music Player, Podcast $6.8M

Apps launched in 2020 by category

CategoryApps$100K+Hit rateMedian/moTop earner
Books35411%$5K
GoodNovel - Booktok, Stories $6.0M
Business46511%$5K
PDF Editor ® $595K
Developer Tools2900%$850
Sticky - AI Game Maker $9K
Education11543%$850
Simply Guitar - Learn Guitar $765K
Entertainment61711%$850
Peacock TV: Stream TV & Movies $40.8M
Finance4112%$850
Monarch: Budget & Track Money $170K
Food & Drink4100%$850
InVintory: Wine Collecting $51K
Games200116%$850
Merge Mansion $4.3M
Graphics & Design8134%$850
Pixelcut AI Photo Editor $425K
Health & Fitness65711%$850
LADDER Strength Training Plans $5.1M
Lifestyle45511%$850
CHANI: Your Astrology Guide $510K
Medical4700%$850
Body Temperature App For Fever $68K
Music2628%$850
Moises: The Musician's App $850K
Navigation3000%$5K
Hammer: Truck GPS & Maps $85K
News1300%$850
Nikkei Asia $17K
Photo & Video51612%$850
CapCut: Photo & Video Editor $43.4M
Productivity581017%$850
Google One $765K
Reference3100%$850
Glorify: Devotional & Prayer $77K
Shopping2600%$850
Sneakers Drops: Release＋Raffle $34K
Social Networking35926%$26K
Gaze: Random Video Chat $850K
Sports38513%$850
NBA: Live Games & Scores $850K
Travel4000%$850
Locationscout - Photo Spots $17K
Utilities65711%$850
Cleanup: Phone Storage Cleaner $9.4M
Weather3500%$850
NOAA Radar & Weather Forecast $68K

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps