App revenue: 2023 launches
Revenue and download estimates for the 365 App Store apps in the database that launched in 2023, with revenue shown after Apple takes its cut. 94 of them (26%) keep $100K or more a month; the median app keeps $26K. Top earners: ChatGPT ($256.7M/mo), GoodShort - Short Dramas Hub ($7.7M/mo) and ShortMax - Watch Dramas & Show ($7.7M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
Apps launched in 2023
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
 | Education | $850 | 1K | 2,800 | 4.7 | 122 MB | Feb 2023 |
 | Entertainment | $850 | 1K | 30,053 | 4.6 | 125 MB | Feb 2023 |
 | Lifestyle | $850 | 1K | 1,407 | 4.3 | 42 MB | Nov 2023 |
 | Entertainment | $850 | 1K | 1,087 | 4.0 | 54 MB | Sep 2023 |
 | Photo & Video | $850 | 1K | 1,396 | 4.3 | 187 MB | Jun 2023 |
 | Productivity | $850 | 1K | 334 | 2.5 | 85 MB | May 2023 |
 | Productivity | $850 | 1K | 17,374 | 4.3 | 116 MB | Apr 2023 |
 | Utilities | $850 | 1K | 524 | 4.7 | 313 MB | Jun 2023 |
 | Photo & Video | $850 | 1K | 3,439 | 4.4 | 296 MB | Aug 2023 |
 | Music | $850 | 1K | 39,569 | 4.5 | 156 MB | Jun 2023 |
 | Entertainment | $850 | 1K | 27 | 3.1 | 68 MB | Nov 2023 |
 | Social Networking | $850 | 1K | 3,557 | 4.6 | 50 MB | Aug 2023 |
 | Reference | $850 | 1K | 142 | 3.8 | 127 MB | Oct 2023 |
 | Graphics & Design | $850 | 1K | 527 | 4.7 | 472 MB | Oct 2023 |
 | Reference | $850 | 1K | 372 | 4.7 | 28 MB | Apr 2023 |
 | Utilities | $850 | 10K | 126 | 2.9 | 132 MB | Sep 2023 |
 | Entertainment | $850 | 1K | 24,298 | 4.6 | 159 MB | Mar 2023 |
 | Education | $850 | 1K | 36 | 4.2 | 14 MB | Nov 2023 |
 | Weather | $850 | 1K | 24 | 4.3 | 66 MB | Oct 2023 |
 | Travel | $850 | 60K | 7,217 | 4.9 | 40 MB | Mar 2023 |
 | Photo & Video | $850 | 1K | 42 | 4.5 | 144 MB | Sep 2023 |
 | Developer Tools | $850 | 1K | 72 | 4.0 | 76 MB | Jun 2023 |
 | Magazines & Newspapers | $850 | 1K | 84 | 4.1 | 19 MB | Aug 2023 |
 | Developer Tools | $850 | 1K | 17 | 3.9 | 9 MB | Aug 2023 |
 | Developer Tools | $850 | 20K | 7 | 3.7 | 68 MB | Jul 2023 |
 | Magazines & Newspapers | $850 | 1K | 1,787 | 4.6 | 43 MB | Feb 2023 |
 | Entertainment | $850 | 1K | 105 | 4.8 | 75 MB | Jan 2023 |
 | Travel | $850 | 50K | 3,216 | 2.4 | 136 MB | Dec 2023 |
 | Weather | $850 | 1K | 546 | 4.7 | 148 MB | Jul 2023 |
 | Music | $850 | 100K | 3,875 | 4.0 | 46 MB | Mar 2023 |
 | Graphics & Design | $850 | 1K | 31 | 4.6 | 177 MB | Nov 2023 |
 | Utilities | $850 | 1K | 93,727 | 4.7 | 171 MB | Dec 2023 |
 | Utilities | $850 | 1K | 1,938 | 4.4 | 143 MB | May 2023 |
 | Health & Fitness | $850 | 10K | 45,157 | 4.9 | 92 MB | May 2023 |
 | Business | $850 | 1K | 47 | 4.2 | 176 MB | Dec 2023 |
 | Utilities | $850 | 1K | 30 | 4.5 | 59 MB | Dec 2023 |
 | Weather | $850 | 1K | 1,984 | 4.6 | 7 MB | Nov 2023 |
 | Utilities | $850 | 1K | 71 | 4.5 | 13 MB | May 2023 |
 | News | $850 | 1K | 169 | 4.3 | 53 MB | May 2023 |
 | Utilities | $850 | 1K | 12 | 4.0 | 26 MB | Nov 2023 |
 | Books | $850 | 1K | 45 | 3.0 | 73 MB | Aug 2023 |
 | Developer Tools | $850 | 1K | 67 | 3.9 | 40 MB | Apr 2023 |
 | Music | $850 | 1K | 1,615 | 4.1 | 47 MB | Nov 2023 |
 | Books | $850 | 1K | 2,788 | 4.7 | 258 MB | May 2023 |
 | Graphics & Design | $850 | 1K | 1,026 | 4.6 | 51 MB | May 2023 |
 | Graphics & Design | $850 | 1K | 399 | 3.7 | 116 MB | Jun 2023 |
 | Entertainment | $850 | 90K | 135,569 | 4.7 | 209 MB | Nov 2023 |
 | Reference | $850 | 9K | 3,140 | 4.5 | 21 MB | Jul 2023 |
 | Reference | $850 | 10K | 6,786 | 4.5 | 205 MB | Apr 2023 |
 | Graphics & Design | $850 | 1K | 944 | 3.5 | 147 MB | Oct 2023 |
 | Social Networking | $850 | 1K | 147 | 4.6 | 176 MB | Sep 2023 |
 | Graphics & Design | $850 | 1K | 1,845 | 4.0 | 97 MB | Aug 2023 |
 | Graphics & Design | $850 | 1K | 12,034 | 4.5 | 89 MB | Apr 2023 |
 | Lifestyle | $850 | 1K | 58,592 | 4.4 | 56 MB | Oct 2023 |
 | Graphics & Design | $850 | 1K | 5,813 | 4.6 | 178 MB | Sep 2023 |
 | Social Networking | $850 | 1K | 7,069 | 4.4 | 254 MB | Jul 2023 |
 | Social Networking | $850 | 1K | 10,461 | 4.7 | 113 MB | Jul 2023 |
 | Photo & Video | $850 | 1K | 7,574 | 4.8 | 198 MB | Jul 2023 |
 | Entertainment | $850 | 1K | 33 | 3.9 | 105 MB | Dec 2023 |
 | Productivity | $850 | 1K | 8,644 | 4.4 | 198 MB | Jun 2023 |
 | News | $850 | 1K | 26,554 | 4.8 | 49 MB | May 2023 |
 | Entertainment | $850 | 1K | 126,306 | 4.5 | 251 MB | Jun 2023 |
 | Productivity | $850 | 1K | 16,962 | 4.6 | 184 MB | Nov 2023 |
 | Utilities | $850 | 1K | 23,466 | 4.5 | 62 MB | Jan 2023 |
 | Health & Fitness | $850 | 1K | 3,207 | 4.2 | 289 MB | Aug 2023 |
By launch year
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 92 | 25 | 27% | $77K | StoryReel: Exclusive Drama $6.0M |
| 2025 | 263 | 83 | 32% | $85K | Grok AI $24.7M |
| 2024 | 509 | 103 | 20% | $9K | Claude by Anthropic $57.8M |
| 2023 | 365 | 94 | 26% | $26K | ChatGPT $256.7M |
| 2022 | 714 | 71 | 10% | $850 | zeta: AI Chat, Story, Play $5.1M |
| 2021 | 1,269 | 90 | 7% | $850 | Travel Town - Merge Adventure $8.5M |
| 2020 | 1,254 | 86 | 7% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 1,074 | 100 | 9% | $850 | Goodnotes: AI Notes, Docs, PDF $11.1M |
| 2018 | 891 | 72 | 8% | $850 | Total Battle: War Strategy $7.7M |
| 2017 | 849 | 69 | 8% | $850 | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 705 | 64 | 9% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 578 | 66 | 11% | $850 | YouTube Music $32.3M |
| 2014 | 470 | 51 | 11% | $850 | Canva AI Photo & Video Editor $24.7M |
| 2013 | 440 | 62 | 14% | $850 | Paramount+ $38.3M |
| 2012 | 494 | 55 | 11% | $850 | YouTube $165.8M |
| 2011 | 406 | 35 | 9% | $850 | Snapchat $68M |
| 2010 | 244 | 35 | 14% | $4K | Audible: Audiobooks & Podcasts $22.1M |
| 2009 | 164 | 22 | 13% | $850 | Crunchyroll $32.3M |
| 2008 | 17 | 6 | 35% | $17K | Deezer: Music Player, Podcast $6.8M |
Apps launched in 2023 by category
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 24 | 4 | 17% | $26K | Literie $340K |
| Business | 9 | 2 | 22% | $5K | FAX from iPhone・Send & Receive $255K |
| Developer Tools | 10 | 0 | 0% | $850 | Python Editor App $43K |
| Education | 22 | 8 | 36% | $60K | Chibi Dolls - Games for Girls $255K |
| Entertainment | 32 | 11 | 34% | $26K | GoodShort - Short Dramas Hub $7.7M |
| Finance | 2 | 0 | 0% | $34K | dub | Copy Trade Anyone $34K |
| Food & Drink | 2 | 0 | 0% | $17K | Deglaze: Cooking, Simplified $17K |
| Graphics & Design | 42 | 4 | 10% | $26K | AI Video Generator + Creator $510K |
| Health & Fitness | 29 | 12 | 41% | $85K | StressWatch: AI Stress Monitor $850K |
| Lifestyle | 19 | 4 | 21% | $60K | Find Phone: Device Tracker $680K |
| Magazines & Newspapers | 2 | 0 | 0% | $850 | AA Grapevine $850 |
| Medical | 2 | 1 | 50% | $170K | MediSearch AI $170K |
| Music | 13 | 4 | 31% | $26K | MyTunes : AI Music Generator $510K |
| Navigation | 10 | 1 | 10% | $17K | MapXplorer: GPS Navigation $340K |
| News | 2 | 0 | 0% | $850 | LetMeKnow - AI News Summaries $850 |
| Photo & Video | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| Productivity | 33 | 14 | 42% | $85K | ChatGPT $256.7M |
| Reference | 22 | 4 | 18% | $43K | Bible Chat: Daily Devotional $765K |
| Shopping | 3 | 1 | 33% | $77K | My Package Delivery Tracker $425K |
| Social Networking | 9 | 0 | 0% | $850 | Tik Saver Pro Video Downloader $68K |
| Sports | 8 | 1 | 13% | $51K | Blue Tees GAME: AI Golf GPS $170K |
| Travel | 4 | 0 | 0% | $60K | TripBFF - Solo Travel Friends $68K |
| Utilities | 30 | 12 | 40% | $85K | AI Cleaner: Clean Up Storage $1.7M |
| Weather | 11 | 0 | 0% | $17K | RainDrop - Rain Totals & Radar $85K |
By monthly revenue
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps