Revenue and download estimates for 476 Photo & Video apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 123 of them (26%) keep $100K or more a month; the median app keeps $17K. Top earners: YouTube ($165.8M/mo), Snapchat ($68M/mo) and CapCut: Photo & Video Editor ($43.4M/mo).
Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026
| App | Category | Net revenue/mo | Downloads/mo | Ratings | Rating | Size | Launched |
|---|---|---|---|---|---|---|---|
| Photo & Video | $850 | 1K | 2,030 | 2.6 | 135 MB | Feb 2012 | |
| Photo & Video | $850 | 1K | 277 | 4.5 | 60 MB | Feb 2021 | |
| Photo & Video | $850 | 1K | - | - | 58 MB | Jun 2024 | |
| Photo & Video | $850 | 1K | 4,760 | 3.4 | 117 MB | Sep 2024 | |
| Photo & Video | $850 | 1K | 128 | 4.4 | 63 MB | Aug 2024 | |
| Photo & Video | $850 | 1K | 19,552 | 4.8 | 158 MB | Dec 2020 | |
| Photo & Video | $850 | 1K | 1,563 | 4.6 | 144 MB | Dec 2020 | |
| Photo & Video | $850 | 1K | 1,122 | 4.6 | 84 MB | Sep 2023 | |
| Photo & Video | $850 | 1K | 979 | 4.5 | 105 MB | Apr 2022 | |
| Photo & Video | $850 | 1K | 162 | 4.4 | 73 MB | Jul 2024 | |
| Photo & Video | $850 | 1K | 153 | 4.8 | 131 MB | May 2023 | |
| Photo & Video | $850 | 1K | 3,392 | 4.6 | 178 MB | Nov 2024 | |
| Photo & Video | $850 | 1K | 139 | 4.4 | 81 MB | Nov 2023 | |
| Photo & Video | $850 | 1K | 858 | 4.6 | 31 MB | Oct 2024 | |
| Photo & Video | $850 | 1K | 89,993 | 4.7 | 136 MB | Oct 2024 | |
| Photo & Video | $850 | 1K | 337 | 3.3 | 186 MB | May 2024 | |
| Photo & Video | $850 | 1K | 1,396 | 4.3 | 187 MB | Jun 2023 | |
| Photo & Video | $850 | 1K | 1,057 | 4.0 | 116 MB | Sep 2024 | |
| Photo & Video | $850 | 1K | 28,665 | 4.6 | 42 MB | Dec 2020 | |
| Photo & Video | $850 | 1K | 3,439 | 4.4 | 296 MB | Aug 2023 | |
| Photo & Video | $850 | 1K | 16,706 | 4.4 | 173 MB | Feb 2024 | |
| Photo & Video | $850 | 1K | 13,134 | 4.3 | 185 MB | Jan 2024 | |
| Photo & Video | $850 | 1K | 3,171 | 4.3 | 266 MB | Dec 2021 | |
| Photo & Video | $850 | 1K | 1,649 | 4.3 | 122 MB | Jul 2024 | |
| Photo & Video | $850 | 1K | 427 | 5.0 | 35 MB | Feb 2024 | |
| Photo & Video | $850 | 1K | 368 | 4.5 | 20 MB | Jun 2021 | |
| Photo & Video | $850 | 1K | 1,446 | 4.4 | 187 MB | Dec 2022 | |
| Photo & Video | $850 | 100K | 813,728 | 4.8 | 250 MB | Aug 2012 | |
| Photo & Video | $850 | 80K | 11,944 | 4.2 | 38 MB | Sep 2017 | |
| Photo & Video | $850 | 20K | 28,165 | 4.8 | 189 MB | Sep 2013 | |
| Photo & Video | $850 | 1K | 42 | 4.5 | 144 MB | Sep 2023 | |
| Photo & Video | $850 | 1K | 25,426 | 4.8 | 291 MB | Nov 2016 | |
| Photo & Video | $850 | 1K | 38,655 | 4.5 | 105 MB | Jun 2016 | |
| Photo & Video | $850 | 60K | 593,641 | 4.7 | 298 MB | Apr 2009 | |
| Photo & Video | $850 | 1K | 30,161 | 4.4 | 146 MB | Dec 2013 | |
| Photo & Video | $850 | 200K | 32,883 | 4.8 | 223 MB | Jun 2015 | |
| Photo & Video | $850 | 70K | 297,815 | 4.9 | 77 MB | Jun 2017 | |
| Photo & Video | $850 | 1K | 4 | 5.0 | 33 MB | Jul 2024 | |
| Photo & Video | $850 | 1K | 6 | 5.0 | 12 MB | Jul 2024 | |
| Photo & Video | $850 | 1K | 2,695 | 4.4 | 268 MB | Feb 2020 | |
| Photo & Video | $850 | 2M | 22,666 | 4.6 | 1967 MB | Dec 2018 | |
| Photo & Video | $850 | 9K | 69,357 | 4.9 | 58 MB | Sep 2013 | |
| Photo & Video | $850 | 1K | 6,057 | 4.1 | 50 MB | Apr 2013 | |
| Photo & Video | $850 | 1K | 764 | 2.4 | 116 MB | Oct 2018 | |
| Photo & Video | $850 | 1K | 24,862 | 4.6 | 122 MB | Dec 2016 | |
| Photo & Video | $850 | 400K | 2,124 | 3.1 | 215 MB | Aug 2018 | |
| Photo & Video | $850 | 1K | 15,294 | 4.7 | 389 MB | Jul 2016 | |
| Photo & Video | $850 | 1K | 7,574 | 4.8 | 198 MB | Jul 2023 | |
| Photo & Video | $850 | 1K | 1,853 | 4.7 | 80 MB | Aug 2022 | |
| Photo & Video | $850 | 1K | 19,110 | 4.5 | 294 MB | Oct 2016 | |
| Photo & Video | $850 | 1K | 20,144 | 4.6 | 122 MB | Jun 2016 | |
| Photo & Video | $850 | 1K | 9,974 | 4.6 | 328 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 15,286 | 4.4 | 134 MB | Mar 2015 | |
| Photo & Video | $850 | 1K | 18,307 | 4.7 | 381 MB | Mar 2016 | |
| Photo & Video | $850 | 1K | 595 | 4.6 | 74 MB | Jul 2021 | |
| Photo & Video | $850 | 1K | 4,433 | 4.3 | 165 MB | Nov 2020 | |
| Photo & Video | $850 | 1K | 5,794 | 4.7 | 2 MB | Mar 2018 | |
| Photo & Video | $850 | 1K | 13,712 | 4.6 | 200 MB | Feb 2022 | |
| Photo & Video | $850 | 1K | 3,161 | 4.8 | 64 MB | Dec 2021 | |
| Photo & Video | $850 | 1K | 6 | 4.7 | 19 MB | Dec 2019 | |
| Photo & Video | $850 | 1K | 181,640 | 4.8 | 60 MB | Sep 2016 | |
| Photo & Video | $850 | 1K | 747 | 2.8 | 66 MB | Sep 2015 | |
| Photo & Video | $850 | 20K | 7,892 | 4.7 | 31 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 646 | 4.2 | 261 MB | Aug 2012 | |
| Photo & Video | $850 | 1K | 160 | 4.7 | 302 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 117 | 4.5 | 55 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 901 | 4.5 | 41 MB | Apr 2018 | |
| Photo & Video | $850 | 60K | 3,241 | 4.9 | 50 MB | Jan 2021 | |
| Photo & Video | $850 | 1K | 115 | 5.0 | 62 MB | Mar 2022 | |
| Photo & Video | $850 | 1K | 644 | 4.7 | 119 MB | Jul 2019 | |
| Photo & Video | $850 | 1K | 340 | 4.3 | 42 MB | Mar 2021 | |
| Photo & Video | $850 | 1K | 1,731 | 4.7 | 81 MB | Oct 2021 | |
| Photo & Video | $850 | 1K | 1,493 | 4.5 | 203 MB | Sep 2021 | |
| Photo & Video | $850 | 1K | 392 | 4.1 | 79 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 3,083 | 4.8 | 220 MB | Jun 2020 | |
| Photo & Video | $850 | 1K | 1,322 | 4.6 | 237 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 7,134 | 4.7 | 197 MB | Jun 2019 | |
| Photo & Video | $850 | 1K | 556 | 4.3 | 79 MB | Dec 2021 | |
| Photo & Video | $850 | 1K | 911 | 4.9 | 55 MB | Jan 2022 | |
| Photo & Video | $850 | 1K | 30,943 | 4.3 | 219 MB | Aug 2018 | |
| Photo & Video | $850 | 1K | 163 | 3.0 | 42 MB | Jul 2020 | |
| Photo & Video | $850 | 1K | 1,572 | 4.8 | 114 MB | Nov 2020 | |
| Photo & Video | $850 | 1K | 175 | 4.3 | 198 MB | Dec 2018 | |
| Photo & Video | $850 | 1K | 1,312 | 4.4 | 400 MB | Sep 2018 | |
| Photo & Video | $850 | 1K | 535 | 4.5 | 80 MB | Feb 2022 | |
| Photo & Video | $850 | 1K | 287 | 4.7 | 38 MB | Dec 2019 | |
| Photo & Video | $850 | 1K | 8,111 | 4.7 | 32 MB | Apr 2020 | |
| Photo & Video | $850 | 1K | 2,390 | 4.4 | 173 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 5,574 | 4.6 | 91 MB | Aug 2015 | |
| Photo & Video | $850 | 1K | 4,630 | 4.5 | 257 MB | Aug 2020 | |
| Photo & Video | $850 | 1K | 4,867 | 3.9 | 157 MB | May 2018 | |
| Photo & Video | $850 | 1K | 1,210 | 4.5 | 275 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 129,230 | 4.5 | 362 MB | Feb 2014 | |
| Photo & Video | $850 | 1K | 2,430 | 4.4 | 78 MB | Jan 2019 | |
| Photo & Video | $850 | 1K | 2,725 | 4.5 | 89 MB | Jan 2017 | |
| Photo & Video | $850 | 10K | 853 | 4.3 | 191 MB | Nov 2018 | |
| Photo & Video | $850 | 1K | 475 | 4.4 | 313 MB | Sep 2014 | |
| Photo & Video | $850 | 1K | 1,375 | 4.5 | 40 MB | Oct 2019 | |
| Photo & Video | $850 | 1K | 8,011 | 4.9 | 145 MB | Jan 2021 | |
| Photo & Video | $850 | 1K | 24,688 | 4.7 | 120 MB | Jun 2015 | |
| Photo & Video | $850 | 1K | 11,629 | 4.7 | 106 MB | Sep 2016 | |
| Photo & Video | $850 | 1K | 350 | 4.5 | 74 MB | Jul 2019 | |
| Photo & Video | $850 | 1K | 330 | 1.7 | 82 MB | Dec 2019 | |
| Photo & Video | $850 | 1K | 6,370 | 4.6 | 152 MB | Jun 2013 | |
| Photo & Video | $850 | 1K | 18,400 | 3.7 | 217 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 60 | 3.9 | 16 MB | May 2020 | |
| Photo & Video | $850 | 1K | 103 | 4.5 | 94 MB | Jul 2020 | |
| Photo & Video | $850 | 1K | 1,293 | 3.6 | 84 MB | Oct 2020 | |
| Photo & Video | $850 | 1K | 5,427 | 4.8 | 131 MB | Oct 2020 | |
| Photo & Video | $850 | 1K | 6,653 | 4.7 | 108 MB | Sep 2020 | |
| Photo & Video | $850 | 1K | 9,378 | 4.6 | 187 MB | Apr 2021 | |
| Photo & Video | $850 | 1K | 8,333 | 4.3 | 29 MB | May 2017 | |
| Photo & Video | $850 | 1K | 12,257 | 4.7 | 185 MB | Aug 2016 | |
| Photo & Video | $850 | 1K | 2,303 | 4.3 | 116 MB | Dec 2020 | |
| Photo & Video | $850 | 1K | 38,864 | 4.7 | 156 MB | Feb 2018 | |
| Photo & Video | $850 | 1K | 15,997 | 4.6 | 137 MB | Apr 2018 | |
| Photo & Video | $850 | 1K | 8,549 | 4.8 | 164 MB | Sep 2017 | |
| Photo & Video | $850 | 1K | 2,879 | 4.7 | 237 MB | Oct 2019 | |
| Photo & Video | $850 | 10K | 11,434 | 4.4 | 132 MB | Dec 2021 | |
| Photo & Video | $850 | 9K | 23,568 | 4.7 | 30 MB | Sep 2015 | |
| Photo & Video | $850 | 1K | 12,233 | 4.7 | 292 MB | Apr 2019 | |
| Photo & Video | $850 | 1K | 1,758 | 4.7 | 64 MB | Oct 2021 | |
| Photo & Video | $850 | 1K | 5,655 | 4.7 | 266 MB | Oct 2019 | |
| Photo & Video | $850 | 1K | 7,094 | 4.2 | 173 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 4,682 | 4.5 | 242 MB | Jul 2017 | |
| Photo & Video | $850 | 7K | 3,741 | 3.9 | 399 MB | May 2020 | |
| Photo & Video | $850 | 1K | 69,513 | 4.4 | 58 MB | Feb 2015 | |
| Photo & Video | $850 | 1K | 3,205 | 3.5 | 222 MB | Oct 2019 | |
| Photo & Video | $850 | 1K | 1,497 | 4.8 | 240 MB | Mar 2021 | |
| Photo & Video | $850 | 1K | 13,087 | 4.6 | 188 MB | Jul 2021 | |
| Photo & Video | $850 | 1K | 7,370 | 4.7 | 413 MB | May 2019 | |
| Photo & Video | $850 | 1K | 8,198 | 4.7 | 162 MB | Nov 2019 | |
| Photo & Video | $850 | 1K | 35,723 | 4.5 | 170 MB | May 2016 | |
| Photo & Video | $850 | 1K | 22,847 | 4.6 | 241 MB | Sep 2019 | |
| Photo & Video | $850 | 1K | 4,008 | 4.8 | 184 MB | Mar 2018 | |
| Photo & Video | $850 | 1K | 6,125 | 4.1 | 149 MB | Jul 2015 | |
| Photo & Video | $850 | 1K | 144,755 | 4.8 | 377 MB | Dec 2015 | |
| Photo & Video | $850 | 1K | 13,149 | 4.6 | 184 MB | Jul 2018 | |
| Photo & Video | $850 | 1K | 15,745 | 4.3 | 182 MB | Oct 2013 | |
| Photo & Video | $850 | 1K | 3,314 | 4.5 | 281 MB | May 2020 | |
| Photo & Video | $850 | 1K | 17,204 | 4.7 | 84 MB | May 2020 | |
| Photo & Video | $850 | 1K | 3,409 | 4.6 | 166 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 12,118 | 4.6 | 218 MB | Oct 2019 | |
| Photo & Video | $850 | 1K | 22,310 | 4.7 | 371 MB | Jan 2020 | |
| Photo & Video | $850 | 1K | 11,460 | 4.7 | 250 MB | Apr 2019 | |
| Photo & Video | $850 | 1K | 53,031 | 4.2 | 412 MB | Nov 2015 | |
| Photo & Video | $850 | 1K | 769 | 4.0 | 225 MB | Oct 2020 | |
| Photo & Video | $850 | 1K | 11,926 | 4.2 | 276 MB | Aug 2019 | |
| Photo & Video | $850 | 1K | 5,268 | 4.6 | 311 MB | Apr 2021 | |
| Photo & Video | $850 | 1K | 76,968 | 4.6 | 73 MB | Nov 2014 |
| Launched | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| 2026 | 8 | 4 | 50% | $170K | Vixel - AI Video Generator $425K |
| 2025 | 22 | 12 | 55% | $170K | Shots: Photo & Video Generator $850K |
| 2024 | 35 | 8 | 23% | $9K | AI Avatar Generator - HeyGen $680K |
| 2023 | 25 | 11 | 44% | $43K | Runway: AI Image & Video $2.6M |
| 2022 | 33 | 11 | 33% | $43K | Momo: AI Photo & Video Maker $1.7M |
| 2021 | 42 | 9 | 21% | $17K | Wink: Video Enhancer & Editor $1.7M |
| 2020 | 51 | 6 | 12% | $850 | CapCut: Photo & Video Editor $43.4M |
| 2019 | 67 | 8 | 12% | $850 | Remini - AI Photo Enhancer $2.6M |
| 2018 | 45 | 9 | 20% | $8K | Prequel: Photo & Video Editor $1.7M |
| 2017 | 32 | 8 | 25% | $17K | FaceApp: Perfect Face Editor $10.2M |
| 2016 | 23 | 4 | 17% | $850 | Facetune: Photo & Video Editor $8.5M |
| 2015 | 30 | 7 | 23% | $26K | Google Photos: Backup & Edit $16.2M |
| 2014 | 15 | 4 | 27% | $34K | Canva AI Photo & Video Editor $24.7M |
| 2013 | 14 | 6 | 43% | $60K | Picsart AI Photo Editor, Video $4.3M |
| 2012 | 12 | 6 | 50% | $170K | YouTube $165.8M |
| 2011 | 16 | 8 | 50% | $170K | Snapchat $68M |
| 2010 | 3 | 2 | 67% | $255K | Splice - Video Editor & Maker $2.6M |
| 2009 | 3 | 0 | 0% | $68K | Flickr $85K |
| Category | Apps | $100K+ | Hit rate | Median/mo | Top earner |
|---|---|---|---|---|---|
| Books | 319 | 34 | 11% | $5K | Audible: Audiobooks & Podcasts $22.1M |
| Business | 374 | 47 | 13% | $5K | iScanner: PDF Document Scanner $3.4M |
| Developer Tools | 162 | 3 | 2% | $850 | Replit: Vibe Code with AI Fast $340K |
| Education | 948 | 112 | 12% | $850 | Duolingo: Language Lessons $38.3M |
| Entertainment | 472 | 91 | 19% | $850 | Peacock TV: Stream TV & Movies $40.8M |
| Finance | 396 | 10 | 3% | $850 | TradingView: Track All Markets $1.7M |
| Food & Drink | 371 | 6 | 2% | $850 | ReciMe: Recipes & Meal Planner $1.7M |
| Games | 1,141 | 62 | 5% | $850 | Travel Town - Merge Adventure $8.5M |
| Graphics & Design | 508 | 29 | 6% | $850 | Kling AI: AI Image&Video Maker $1.7M |
| Health & Fitness | 549 | 131 | 24% | $17K | Strava: Run, Bike, Walk $12.8M |
| Lifestyle | 381 | 55 | 14% | $7K | Tipsy Chat: Live Your Story $8.5M |
| Magazines & Newspapers | 22 | 2 | 9% | $850 | Readly: Newspapers & Magazines $425K |
| Medical | 444 | 6 | 1% | $850 | Huckleberry: Baby Tracker $680K |
| Music | 378 | 52 | 14% | $6K | YouTube Music $32.3M |
| Navigation | 346 | 18 | 5% | $850 | onX Hunt: GPS Hunting Maps $6.8M |
| News | 418 | 27 | 6% | $850 | X $11.1M |
| Photo & Video | 476 | 123 | 26% | $17K | YouTube $165.8M |
| Productivity | 484 | 120 | 25% | $17K | ChatGPT $256.7M |
| Reference | 440 | 33 | 8% | $850 | Translate Now - AI Translator $2.6M |
| Shopping | 234 | 3 | 1% | $850 | My Package Delivery Tracker $425K |
| Social Networking | 268 | 59 | 22% | $26K | Telegram Messenger $17.9M |
| Sports | 439 | 45 | 10% | $850 | GameChanger $6.0M |
| Travel | 427 | 9 | 2% | $850 | Flightradar24 | Flight Tracker $1.7M |
| Utilities | 489 | 100 | 20% | $4K | Cleanup: Phone Storage Cleaner $9.4M |
| Weather | 312 | 12 | 4% | $850 | Clime: NOAA Weather Radar Live $1.7M |
$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps