Photo & Video app revenue

Revenue and download estimates for 476 Photo & Video apps that run a paywall on the App Store, with revenue shown after Apple takes its cut. 123 of them (26%) keep $100K or more a month; the median app keeps $17K. Top earners: YouTube ($165.8M/mo), Snapchat ($68M/mo) and CapCut: Photo & Video Editor ($43.4M/mo).

Net of Apple's 15% commission
Gross estimates: paywallscreens.com (Superwall)
10,798 apps · 25 categories · Pulled 19 Oct 2026

Photo & Video apps

476 apps, total $432.9M/mo, median $17K/mo, 123 over $100K, cohort hit rate 26%

App	Category	Net revenue/mo	Downloads/mo	Ratings	Rating	Size	Launched
Add Text: Write On Photos by Appostrophe AB	Photo & Video	$850	1K	57,780	4.7	100 MB	Jul 2019
MixCaptions: Video Captions by Mixcord Inc.	Photo & Video	$850	1K	3,702	4.6	66 MB	Aug 2019
Add Music to Video Editor by Add Music to Video Maker & Editor LLC	Photo & Video	$850	1K	50,655	4.6	105 MB	Dec 2014
Facey: Face Editor &Makeup Cam by Alpha Mobile Limited	Photo & Video	$850	1K	23,978	4.5	106 MB	Jun 2018
Shimeji Gacha Cute Video Maker by Bizthug Pte Ltd	Photo & Video	$850	1K	14,278	4.3	290 MB	Feb 2021
Phonty - Perfect Photo Editor by Senfoni	Photo & Video	$850	1K	9,840	4.4	141 MB	Feb 2019
Filmr - Pro Video Editor by Stei App, ltda	Photo & Video	$850	1K	6,795	4.5	318 MB	May 2017
BoomArt: FaceChanger&Cartoon by Boom Studio	Photo & Video	$850	1K	2,219	4.3	181 MB	Jul 2020
Typorama: Text on Photo Editor by App Business Ventures LLC	Photo & Video	$850	1K	115,146	4.8	120 MB	Apr 2015
Artleap by Lightricks by Lightricks Ltd.	Photo & Video	$850	1K	19,224	4.7	271 MB	Jul 2020
Photable- Best Body Editor by Alpha Mobile Limited	Photo & Video	$850	1K	7,735	4.3	104 MB	Apr 2017
Slideshow Add Music to Photos by Easy Tiger Apps, LLC.	Photo & Video	$850	1K	10,046	4.4	201 MB	Oct 2014
Avatarify: AI Face Animator by Avatarify, Inc.	Photo & Video	$850	1K	39,670	4.8	194 MB	Jul 2020
Filtertune by Lightricks by Lightricks Ltd.	Photo & Video	$850	1K	3,664	4.6	131 MB	Oct 2020
Famous Voice Changer by Animet, Inc.	Photo & Video	$850	1K	34,527	4.2	25 MB	May 2019
Phonto - Text on Photos by youthhr	Photo & Video	$850	70K	114,421	4.8	63 MB	May 2011
Quick Art: AI Hair Editor by Guangzhou Aoxu Information Technology Co., Ltd.	Photo & Video	$850	1K	9,435	4.3	225 MB	Dec 2019
Live Wallpaper Maker: 4K Theme by App Rover	Photo & Video	$850	1K	23,508	4.4	128 MB	Jun 2019
Dizzi: AI Photo & Video Editor by IRONTECH LIMITED	Photo & Video	$850	1K	22,613	4.7	509 MB	Sep 2019
Photoly Remove Object & Editor by DATAFIX YAZILIM HIZMETLERI	Photo & Video	$850	1K	30	4.8	61 MB	May 2020
SlideShow Maker with Music Fx by Debotosh Dey	Photo & Video	$850	1K	52,134	4.6	141 MB	Aug 2017
Watermark Photo: Add Signature by Ezyabsorb PTE LTD	Photo & Video	$850	1K	31,017	4.6	283 MB	Oct 2016
EasyGlam: AI Photo Editor by Smertrios	Photo & Video	$850	1K	34,512	4.5	309 MB	Aug 2018
Filto: AI Photo & Video Editor by Pinso, Inc.	Photo & Video	$850	1K	166,934	4.7	214 MB	Nov 2018
Photolift - Face & Body Editor by Mimoza Bilgi Teknolojileri Limited Sirketi	Photo & Video	$850	1K	15,269	4.4	135 MB	Jan 2019
Tempo - Music Video Maker by QuVideo Inc.	Photo & Video	$850	1K	144,883	4.7	189 MB	Dec 2017

Photo & Video apps by launch year

Launched	Apps	$100K+	Hit rate	Median/mo	Top earner
2026	8	4	50%	$170K	Vixel - AI Video Generator $425K
2025	22	12	55%	$170K	Shots: Photo & Video Generator $850K
2024	35	8	23%	$9K	AI Avatar Generator - HeyGen $680K
2023	25	11	44%	$43K	Runway: AI Image & Video $2.6M
2022	33	11	33%	$43K	Momo: AI Photo & Video Maker $1.7M
2021	42	9	21%	$17K	Wink: Video Enhancer & Editor $1.7M
2020	51	6	12%	$850	CapCut: Photo & Video Editor $43.4M
2019	67	8	12%	$850	Remini - AI Photo Enhancer $2.6M
2018	45	9	20%	$8K	Prequel: Photo & Video Editor $1.7M
2017	32	8	25%	$17K	FaceApp: Perfect Face Editor $10.2M
2016	23	4	17%	$850	Facetune: Photo & Video Editor $8.5M
2015	30	7	23%	$26K	Google Photos: Backup & Edit $16.2M
2014	15	4	27%	$34K	Canva AI Photo & Video Editor $24.7M
2013	14	6	43%	$60K	Picsart AI Photo Editor, Video $4.3M
2012	12	6	50%	$170K	YouTube $165.8M
2011	16	8	50%	$170K	Snapchat $68M
2010	3	2	67%	$255K	Splice - Video Editor & Maker $2.6M
2009	3	0	0%	$68K	Flickr $85K

By category

Category	Apps	$100K+	Hit rate	Median/mo	Top earner
Books	319	34	11%	$5K	Audible: Audiobooks & Podcasts $22.1M
Business	374	47	13%	$5K	iScanner: PDF Document Scanner $3.4M
Developer Tools	162	3	2%	$850	Replit: Vibe Code with AI Fast $340K
Education	948	112	12%	$850	Duolingo: Language Lessons $38.3M
Entertainment	472	91	19%	$850	Peacock TV: Stream TV & Movies $40.8M
Finance	396	10	3%	$850	TradingView: Track All Markets $1.7M
Food & Drink	371	6	2%	$850	ReciMe: Recipes & Meal Planner $1.7M
Games	1,141	62	5%	$850	Travel Town - Merge Adventure $8.5M
Graphics & Design	508	29	6%	$850	Kling AI: AI Image&Video Maker $1.7M
Health & Fitness	549	131	24%	$17K	Strava: Run, Bike, Walk $12.8M
Lifestyle	381	55	14%	$7K	Tipsy Chat: Live Your Story $8.5M
Magazines & Newspapers	22	2	9%	$850	Readly: Newspapers & Magazines $425K
Medical	444	6	1%	$850	Huckleberry: Baby Tracker $680K
Music	378	52	14%	$6K	YouTube Music $32.3M
Navigation	346	18	5%	$850	onX Hunt: GPS Hunting Maps $6.8M
News	418	27	6%	$850	X $11.1M
Photo & Video	476	123	26%	$17K	YouTube $165.8M
Productivity	484	120	25%	$17K	ChatGPT $256.7M
Reference	440	33	8%	$850	Translate Now - AI Translator $2.6M
Shopping	234	3	1%	$850	‎My Package Delivery Tracker $425K
Social Networking	268	59	22%	$26K	Telegram Messenger $17.9M
Sports	439	45	10%	$850	GameChanger $6.0M
Travel	427	9	2%	$850	Flightradar24 \| Flight Tracker $1.7M
Utilities	489	100	20%	$4K	Cleanup: Phone Storage Cleaner $9.4M
Weather	312	12	4%	$850	Clime: NOAA Weather Radar Live $1.7M

By monthly revenue

$50K+ a month 2,172 apps $100K+ a month 1,189 apps $500K+ a month 417 apps $1M+ a month 155 apps